Domaine Worldwide, a global Shopify design and development firm, has acquired Pattern, an award-winning digital design agency focused on commerce brands, as the combined company aims to deliver “experience-first” digital commerce at scale.
Domaine said the deal brings together Pattern’s experience and brand design capabilities with Domaine’s engineering and delivery operations, expanding the combined offering for clients undertaking major digital inflection points such as brand refreshes, digital redesigns, and commerce platform migrations. Terms were not disclosed.
Pattern said it has earned more than 200 industry awards and has been recognized by organizations including The Webby Awards, W3, Glossy, and ADWEEK for work with brands such as Marine Layer, Framebridge, Bobbie, Image Skincare, and Rothy’s. The company said it supports a range of clients from venture-backed startups to enterprise organizations that require scalable design systems and workflows, including efforts tied to AI-enabled efficiencies.
The companies said they have already collaborated on projects, and expect the integration to be seamless for teams and clients. Domaine said it supports more than 100 brands on Shopify and operates across the U.S., Canada, and Europe. The company is backed by BV Investment Partners, which is supporting Domaine’s growth strategy with its existing executive team.
KEY QUOTES:
“As digital transformation continues to accelerate, experience design has become a defining competitive advantage for commerce brands. Bringing Pattern into the Domaine portfolio expands our ability to help clients reimagine their brands and deliver truly differentiated experiences across every channel.”
Marko Bon, President, Domaine
“As Pattern experienced record-breaking growth over the past several years, it became clear that finding the right partner to scale with was critical to our long-term strategy. Joining Domaine accelerates our ability to guide clients through full-scale digital transformations. Just as important in finding our new home has been the cultural alignment and team synergies we’ve created between our organizations, which has truly made this a natural fit.”
Isaac Newton, Co-Founder, Pattern
“From the start, we believed that differentiated customer experiences would define the future of ecommerce. As we partnered with larger, more complex brands, it became clear that realizing our next chapter required a partner with shared values around craft, ambition, and scale. Joining Domaine allows us to bring experience-led, technology-driven commerce to more brands globally.”
Michael Janiak, Co-Founder, Pattern
