- Domino’s Pizza, the largest pizza company in the world based on global retail sales, announced that it is rolling out its e-bike program across the U.S.
Ann Arbor, Michigan-based Domino’s Pizza — the largest pizza company in the world based on global retail sales — has been an early adopter of technologies to facilitate more efficient food production and delivery. And one of the newest initiatives at Domino’s is to use custom e-bikes for pizza delivery through a partnership with Rad Power Bikes — which is the largest e-bike brand in North America. Soon Domino’s locations across the U.S. will have the option to use the custom e-bikes across the U.S.
“Domino’s tested e-bikes in a number of corporate-owned stores across Houston, Miami and New York earlier this year, and those stores saw improvements in overall delivery and service,” said Domino’s EVP of corporate operations Tom Curtis. “They also experienced labor benefits, as the stores were able to hire from a wider pool of candidates, including those who might not have a car or driver’s license. Plus, stores that were already delivering with traditional bikes saw improved team member satisfaction with e-bikes.”
The e-bikes were so popular in testing that Domino’s Pizza will be utilizing hundreds of them across corporate-owned stores throughout Miami, Salt Lake City, Baltimore, and Houston later this year.
And the e-bikes — which have small integrated motors to assist with pedaling — can run for 25-40 miles depending on the user before needing a recharge. The Domino’s custom e-bikes include front and rear insulated soft-sided cargo areas, which are able to hold Domino’s Heatwave bags, drinks, sides, and dipping cups. One e-bike can hold up to 12 large pizzas. And the bikes are equipped with lights in the front and back, reflective materials for driver safety, and have a top assisted speed of 20 mph.
“E-bikes make a huge difference in my stores,” added Greg Keller, Domino’s franchisee in Seattle. “While delivery on a traditional bike solved many of our traffic and parking issues, the hills in Seattle were tough on even our best cyclists. E-bikes were a game-changer for us, and we’ve been delivering with them for three years now. We have been able to save money, provide better service, increase hiring and maintain a happy workforce.”
