Donna, a fast-growing AI platform built for field sales professionals, has secured $4.8 million in new funding to expand internationally and strengthen its position in the sales enablement market. The new capital, announced in Ghent on December 3, 2025, was led by Frontline Ventures with participation from Pitchdrive, Fortino Capital, WeLoveFounders, Syndicate One, New School, Everywhere Ventures, and several experienced angel investors.
The company plans to use the funds to expand teams across Europe and North America, accelerate product development, and deepen integrations with major enterprise systems. Donna has already established teams in New York, London, and Ghent with further hiring planned across both regions.
Founded in 2023, Donna has quickly become a widely adopted tool for field sales teams who spend most of their day on the road and have historically been underserved by legacy CRM tools. The platform offers proactive, real-time assistance before, during, and after sales meetings, helping reps reduce administrative work by as much as 75 percent while improving CRM adoption, data quality, and conversion rates.
Donna’s technology is designed to anticipate context, capture meeting notes automatically, provide timely nudges, brief reps ahead of appointments, and handle daily administrative workflows. The company now supports more than 40 languages and integrates deeply with leading CRM and enterprise platforms including Salesforce, SAP, Microsoft Dynamics 365, and HubSpot.
With a customer base spanning industries such as consumer packaged goods, industrial manufacturing, and financial services, Donna reports significant productivity gains among users, including higher close rates and improved workflow consistency. The company’s leadership views the new funding as a catalyst to scale its vision of modernizing field sales work and bridging the gap between AI automation and human interaction.
KEY QUOTES:
“Field sales teams have been neglected for far too long. They’re under pressure to do more with fewer resources, yet the tools designed for them have barely evolved. Donna changes that. She briefs you before every meeting, captures every detail during, and handles the admin after so field sales teams can focus entirely on their customers.”
Nicolas Christiaen, Co-CEO and Co-Founder of Donna
“Sales reps want to spend time selling, not trawling through CRMs to keep them up to date. For field based reps, that admin burden is even heavier, with less time at the desk and fewer hands to spare for note-taking and follow-ups. Donna’s multimodal product fits how field sales really works, equipping an overlooked market with better tools so teams can focus on hitting quota.”
Will Prendergast, Partner at Frontline Ventures
“What makes Donna stand out is her ability to listen, interpret, and respond in real time during sales conversations. Instead of forcing field sales teams to toggle between CRM screens or dig for answers, which stalls prospect momentum, Donna brings the right information forward instantly with technology that bridges the gap between AI automation and genuine human interaction.”
Bob Stutz, CRM Pioneer and Former Executive at SAP, Salesforce, and Microsoft
“At Donna, we believe B2B business will always require human-to-human interaction. AI shouldn’t replace that—it should elevate it. With Donna, we already prove today that AI can be deployed with a quick time to value and at scale in real-world operations.”
Jonas Deprez, Co-CEO and Co-Founder of Donna
