Dood Digital is a Michigan-based company that recently launched and partners with companies to elevate digital marketing strategies. Pulse 2.0 interviewed Dood Digital founder Marcus Drenth.
Marcus Drenth’s Background
During Drenth’s fifteen-year corporate marketing career at HarperCollins Publishing and BISSELL, he has driven digital campaigns for prominent brands like The Berenstain Bears, three New York Times bestselling books, and the world’s bestselling line of vacuums. Drenth has collaborated with NFL star Kirk Cousins, Olympian and mental health spokesperson Simone Biles, Olympic gold medalist Sanya Richards Ross, former NFL running back Rashad Jennings, and Newbery Medal-winning author and poet Kwame Alexander. And Drenth said:
“I didn’t have a lot growing up and my parents divorced when I was seven years old. In high school, I worked my way up from the football practice squad to varsity captain. After college, I never thought I’d get out of student loan debt, but I persevered and overcame it. I’ve weathered a lot only to persevere again and again. And now, I’m betting on myself in the biggest way.”
“Through battling from behind and beating odds, I’ve developed an underdog mentality, which has helped drive me to success. This has also given me the confidence and experience to help individuals and businesses who want to overcome adversity or get to a new level. By launching Dood Digital I can assist others in fine-tuning their digital marketing approach–most aren’t as far off as they think! I look forward to partnering with business leaders to get them to where they should be.”
Formation Of Dood Digital
How did the idea for Dood Digital come together? Drenth shared:
“Dood Digital was born out of my passion for digitally optimizing brands and helping others succeed. The vision for my company is a brand that is approachable but willing to challenge conventional and traditional strategies. I thrive on creating lasting partnerships, helping brands grow, and having fun in the process.”
“The logo is based on another passion–a Miniature Golden Mountain Doodle named Teddy Roosevelt Drenth. And of course, I’m a bit of a ‘dude’ myself.”
Favorite Memory
What has been your favorite memory working for the company so far? Drenth reflected:
“Since we launched, the best thing has been the momentum we’ve been able to build with our clients. We work with a wide variety of businesses, and it’s truly a joy to help others succeed.”
Core Products
What are the company’s core services? Drenth explained:
“We are a digital marketing company that focuses first and foremost on strategy with our clients. That is the bedrock of the results we drive. Our core competencies include: Web Design, SEO and Paid Digital Advertising across Google, Meta, and Amazon. We love working with clients of all sizes.”
Professional Milestones
What have been some of your professional milestones so far? Drenth cited:
“Throughout my career, I’ve been blessed to work in digital roles with prominent brands like BISSELL and HarperCollins. Those experiences allowed me to lead massive books of business and drive meaningful revenue/profit growth. And it’s positioned me to take on the biggest challenge of them all. Starting my own company.
Differentiation From The Competition
What differentiates Dood Digital from its competition? Drenth affirmed:
“We take a win-win approach to marketing that leverages the power of digital channels to enhance online visibility, drive engagement, and boost your revenue.”
“What sets us apart is our genuine care for the potential of our clients’ business and our willingness to work hard to help them achieve success.”
Future Company Goals
What are some of the company’s future company goals? Drenth concluded:
“The future is determined by what you do in the present, so the focus is to drive exceptional results for our clients right now. In turn, we’ll see the success ourselves. The goal for 2024 is to see how high we can take the business.”
