dough: This Commission-Free Online Broker Has Raised $20 Million

By Dan Anderson ● August 9, 2019
  • dough – a new commission-free, online broker, and wealth creator – recently announced it raised $20 million in funding from tastytrade

dough — a new commission-free, online broker, and wealth creator — has raised $20 million in funding from tastytrade, Inc. Victor Jones (former director of Trading and Operations at TD Ameritrade) is the head of dough as CEO. Unlike other investment services, dough meets the demand as a commission-free broker offering investing capabilities and zero-commissions. So investors no longer have to give up one for the other.

“The next generation of investors are looking for more than bare-bones investing and wealth management platforms targeting them with slick promotions only to leave them high and dry when it comes to content, service, and functionality,” said Jones. “dough is going to elevate the level of competition.”

The management, technology, and content teams behind tastytrade have worked together for decades to bring unparalleled expertise in the retail trading space to make the self-directed investor even more competitive. The team behind dough are also innovators who helped create thinkorswim and tastyworks. And dough clients can now leverage the same infrastructure that has been built on trading know-how, proven execution, and service for some of the most demanding retail traders in the industry.

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“Our investment in dough validates our commitment to all traders and investors regardless of age or account size,” added Kristi Ross — the co-CEO of tastytrade, Inc. “This new platform will raise financial engagement and enable an entirely new generation to participate in wealth creation.”

dough is also focused on the investor by offering commission-free trading on listed stocks and ETFs, no minimums on account size, original content that delivers ideas tailored to a person’s interests, an investing app beautifully designed for iOS and Android phones, live in-app support, and a straightforward and transparent pricing model.

“At tastytrade we love investing in industry disruptors and we believe dough will play a major role in engaging millions of future decision makers. Active financial participation is key no matter your account size or age because the next thing you know you’re 50,” explained tastytrade, Inc. co-CEO Tom Sosnoff.

dough customers will be charged a $1 monthly subscription for unlimited commission-free trading. And dough will give the first year away for free to anyone that signs up on their waitlist.