Douglas Elliman Realty, a leading luxury residential real estate brokerage in the United States, has named Lena Johnson as President of National Brokerage. Based at the firm’s New York City headquarters at 575 Madison Avenue, Johnson will lead brokerage operations nationally with a mandate to strengthen the firm’s position in the global luxury real estate market, elevate agent performance, and deliver a differentiated experience for agents and clients. She will report directly to Douglas Elliman Inc. President and CEO Michael S. Liebowitz.
Johnson joins with a career defined by leadership at brands associated with luxury, design, and high-touch client service. Most recently, she served as Chief Marketing Officer at ONE Sotheby’s International Realty, where she led strategic marketing and brand strategy. Prior to that, she was VP of Marketing and Head of Luxury Division at Compass, where she built and led a 150-person in-house marketing and creative services agency. Earlier in her career, Johnson held senior leadership roles at Vogue, overseeing sales and marketing across the Americas, France, and the UK.
Johnson’s strategic priorities will include enhancing agent productivity, modernizing brokerage infrastructure, attracting top-tier talent, and expanding Douglas Elliman’s presence in key luxury growth markets globally. A central theme of her approach is accessibility and close collaboration with the firm’s agent community across all markets, ensuring agents receive meaningful investment in tools, support, and growth opportunities.
Johnson views Douglas Elliman’s scale and independence as a competitive advantage, positioning the firm as a brand with both heritage and agility capable of delivering a more tailored experience than larger, more institutional competitors.
Douglas Elliman Inc. trades on the NYSE under the ticker DOUG and operates across New York City, Long Island, the Hamptons, Florida, California, Texas, Colorado, and additional markets nationwide.
KEY QUOTES:
“Lena understands the luxury consumer at the highest level and has repeatedly built businesses that attract elite talent and deliver elevated client experiences. Douglas Elliman has always stood apart through service, relationships, and excellence. Lena’s leadership strengthens that identity and positions us to lead the next era of luxury brokerage.”
Michael S. Liebowitz, President and CEO, Douglas Elliman Inc.
“From my earliest conversations with Michael, it was clear we share the same vision for where the luxury market is headed and what agents need to succeed in it. Douglas Elliman has an extraordinary brand, unmatched heritage, and a powerful opportunity to further define the future of luxury real estate. By investing in our agents and delivering a more elevated, personalized experience, we can continue to be the brokerage of choice for the world’s most discerning clients.”
Lena Johnson, President of National Brokerage, Douglas Elliman Realty
