DPL Financial Partners announced the launch of Annuity Review, an interactive decision-making technology designed to help registered investment advisor (RIA) firms evaluate and optimize large portfolios of legacy annuities as they transition to fee-based advice models.
The Louisville, Kentucky-based company said the platform is aimed particularly at acquisitive advisory firms that inherit large books of annuities through mergers, acquisitions, or advisor transitions. The technology is designed to simplify the analysis and exchange process for commissioned annuity portfolios while helping firms align their annuity strategies with a fiduciary advice model.
Annuity Review allows advisory firms to rapidly analyze entire portfolios of annuity contracts to determine which holdings may be better suited for exchange into fee-based products. The system identifies contracts that could deliver improved outcomes for clients through lower-cost, commission-free annuities aligned with financial planning goals.
Contracts that are not appropriate for immediate exchange can be transferred to DPL as the agent of record, allowing the platform to monitor them over time and identify potential transition opportunities in the future. Advisors can review and approve client recommendations through a centralized dashboard and initiate digital applications to streamline the exchange process.
The technology builds on DPL’s earlier Annuity Comparison Calculator, which allows advisors to compare individual annuity contracts with commission-free alternatives available on the company’s marketplace. After working with several large advisory firms to evaluate entire annuity books simultaneously, DPL expanded the technology to support portfolio-level analysis.
According to the company, nearly $1 billion in annuity assets have already been uploaded to the platform since its soft launch in late 2025 with select member firms.
DPL currently supports more than 8,500 RIA firms either directly or through integrations with major wealth management platforms including Black Diamond and Orion. The platform manages just under $6 billion in assets under administration and provides advisors with access to commission-free annuity and insurance solutions designed for fee-based advisory practices.
The company said its technology enables advisors to discover, implement, manage, and bill for annuity and insurance products in a way that aligns with fiduciary advisory services and broader financial planning strategies.
KEY QUOTES
“As more advisors today move to a fee-based advice model, annuities have remained an outlier. Our technology helps advisors to become fully aligned with their clients as fiduciaries—focused on providing advice, not selling products. And it enables them to shift annuity revenue from commission trails to transparent fees, while moving clients into lower-cost, commission-free solutions that deliver greater value and better support their goals.”
David Lau, Founder & CEO, DPL Financial Partners
“Our technology helps advisors to become fully aligned with their clients as fiduciaries—focused on providing advice, not selling products.”
David Lau, Founder & CEO, DPL Financial Partners
