DreamPark, the creator of the world’s largest downloadable mixed reality (XR) theme park, announced it raised $1.1 million in seed funding led by Long Journey Ventures, with participation from Founders Inc.
Set up at the forefront of mixed reality innovation, DreamPark is capturing a significant early advantage in the global XR live event market. This growth trajectory presents an opportunity that DreamPark’s technology and business model are uniquely designed to address.
DreamPark transforms physical locations into immersive mixed-reality environments through a network of access points, including physical markers such as QR codes. When scanned with a Meta Quest headset or mobile device, these markers unlock digital overlays on real-world spaces.
The company has already set up successful installations at Santa Monica’s Third Street Promenade and the LA County Fair, with planned expansions in Seattle, Orange County, and several expos and corporate events.
This funding comes at a time when retail landlords and event venues are seeking innovative solutions to drive foot traffic and increase engagement. Even though typical VR venues cost over $1 million to build, DreamPark delivers a fully immersive, multiplayer experience that pays for itself in its first month of revenue, with no construction or permanent infrastructure required. This is a more affordable way to turn underused spaces into high-impact destinations.
DreamPark’s leadership team has experience from companies including Two-Bit Circus, Smiley Cap, and Snap, positioning them to execute their ambitious vision of creating the infrastructure for worldwide mixed-reality entertainment.
How the funding will be used: The funding will advance DreamPark’s mission to make Earth worth playing again by transforming ordinary spaces into extraordinary adventures through the use of mixed reality technology.
The seed funding will also support DreamPark’s aggressive expansion plans, including:
1.) Deploying access points across new locations
2.) Launching partnerships with major IP holders to create branded theme park experiences
3.) Expanding the company’s fleet of rental Quest headset units nationwide
4.) Growing the development team to accelerate content creation and platform capabilities
KEY QUOTES:
“We’re building the world’s largest theme park—one that exists everywhere and is accessible to everyone. We want to make getting out to play worthwhile again. This investment allows us to expand our footprint of access points across the country rapidly, develop partnerships with premium IP holders, and continue enhancing our technology to deliver magical experiences that bring people back to real-world spaces.”
Brent Bushnell, co-founder and business officer of DreamPark
“As a longtime investor, I have seen countless pitches promising to merge the digital and physical worlds, and DreamPark is the first that truly delivers on the real-world metaverse. Aidan is a visionary builder of immersive systems, and Brent is a pioneer in playful public spaces, making them the perfect team to make emerging tech feel human, accessible, and unforgettable. They’ve cracked the code on location-based AR, delivering a 10x experience that’s as magical as it’s scalable. This isn’t just immersive entertainment; it’s a whole new category.”
Cyan Banister, co-founder and general partner at Long Journey Ventures
“We’re not just creating engaging content, we’re building a platform that revitalizes communities by giving people a reason to gather, play, and connect in physical spaces in real life. DreamPark bridges the digital and physical worlds, creating a new category of play where the magic of virtual worlds enhances real-life connections. We’re reimagining what’s possible when the spaces around us become canvases for shared adventure and imagination.”
Aidan Wolf, co-founder and CEO, DreamPark
