Drucker Wealth – a hybrid advisory team with $750 million of assets under management (AUM) led by father-son duo Lance and Gideon Drucker – recently launched their own independent Registered Investment Advisor (RIA) based in New Jersey and serving clients nationally. They have launched a new RIA called Drucker Wealth LLC after the team separated from Hornor, Townsend, and Kent (HTK), which is an independent broker-dealer of 40+ years, where they had been the largest advisory team for a record-setting 18 consecutive years.
With over 45 years of experience, a 12-person team, and relationships with 800+ client households, Drucker Wealth’s decision reflects a strategic evolution driven by recent growth and the vision of the next generation. This move to independence is considered Drucker Wealth 3.0, a new endeavor spearheaded by President and CEO Gideon Drucker. And this evolution included hiring and training new advisors every year to scale in an organized way, adding new services and partner integrations, and creating a more systemized client calendar for maximum efficiency.
As Drucker Wealth expanded its client base and enhanced its service offerings, the limitations inherent in the previous model became apparent. And the desire for greater customization and flexibility in technology offerings and client service led the Druckers’ to explore alternative options thoroughly before deciding to launch their own RIA.
This shift to an independent RIA will afford Drucker Wealth more freedom and control, enabling the firm to curate a more seamless and elegant experience for the growing client base. And by partnering with Fidelity and Altruist for custody, to accommodate different client segments, and PKS as their RIA-friendly broker-dealer, Drucker Wealth has reengineered its operational framework to optimize efficiency and, ultimately, to enhance client satisfaction.
Drucker Wealth’s evolution to an independent RIA highlights its unwavering commitment to client-centric excellence and sets the stage for a dynamic new chapter in its storied legacy that Bernie Drucker, Lance’s father, began in 1959.
KEY QUOTES:
“A few years back, Gideon came to me with this wild idea of Drucker Wealth 3.0 … a totally new and improved version of what had basically been working for the past half century … my response was ‘Have at it!’ Change is inevitable, and adaptability is a core attribute of successful companies.”
- Lance Drucker, Drucker Wealth Chairman
“While getting to this point took a lot of long nights and hard work, we could not be more excited about the opportunities it affords us to innovate and provide even greater value to clients long term. This was the right move at the right time for us to keep building the firm of our dreams and to serve our clients in the best way possible for decades to come.”
- Gideon Drucker
