- Dstillery — a leading custom audience solutions partner for agencies and brands — has raised $5.9 million in funding led by NewSpring Capital.
Dstillery, a leading custom audience solutions partner for agencies and brands, announced it raised $5.9 million in funding led by NewSpring Capital. And additional investors that joined this round include USVP, Venrock, and Contour Venture Partners.
And Dstillery is going to invest to increase its sales and marketing activity going forward. And the company is going to extend its portfolio of innovative audience solutions, expand partnerships with industry leading platforms like The Trade Desk, Tremor, and AppNexus.
Recently, seasoned technology CEO and former Apple product executive Charlie Oppenheimer joined Dstillery as Executive Chairman to help the company accelerate its go-to-market initiatives.
How does Dstillery work? Dstillery empowers agencies, brands, and enterprise partners to execute high performance programmatic campaigns at scale by identifying and activating the most accurate, high value audiences on their platform of choice. And to find a brand’s best audiences, Dstillery builds just-for-your-brand Custom AI models.
Unlike limited-depth look-alike techniques, Dstillery’s Custom AI models are built on 10 million attributes that captures the DNA of the brand. And these models continuously score and re-score hundreds of millions of candidate audience members in and out of audiences to ensure Dstillery’s audiences are always accurate.
“As consumer engagement continues to fragment across devices and media channels, agencies and brands face the seemingly insurmountable task of breaking through the noise and engaging the right audiences,” said Dstillery’s CEO Michael Beebe. “That’s why we’ve seen huge growth in demand for our Custom AI Audiences. With more than 11 years of applying advanced machine learning and AI to activating audiences in programmatic campaigns, we’ve mastered the craft of building the industry’s best performing audiences which provide the best combination of precision and scale.”
Dstillery also provides a comprehensive portfolio of high performance prebuilt audience segments such as behavioral, location, and demographic audiences. All these audiences can be viewed and customized within Audience Studio. And Dstillery’s platform helps agencies and brands create, explore, and activate audiences.
