Why Dun & Bradstreet Is Buying Orb Intelligence

By Noah Long ● January 16, 2020
  • Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced recently it is buying Orb Intelligence. These are the details about the deal.

Dun & Bradstreet — a leading global provider of business decisioning data and analytics — announced recently that it is buying Orb Intelligence. Orb Intelligence is a digital business identity and firmographic data provider.

The acquisition — in combination with the July 2019 acquisition of Lattice Engines — furthers the commitment and investment Dun & Bradstreet made to provide its clients with high-quality, data, analytical applications, and technology.

“The acquisition of Orb Intelligence cements our strategy to link the digital and physical worlds in the largest global repository of B2B data and to provide enriched firmographic data to customer profiles to help our clients more effectively execute campaigns to improve customer interactions and revenue returns,” said Michael Bird, President, Sales & Marketing Solutions, Dun & Bradstreet. “Clients can rely on Dun & Bradstreet as the one-stop-shop for all of their data-driven, decision-making and customer engagement needs.”

Orb Intelligence has built a global database of information and attributes on 57 million companies with a focus on building a digital view of a business’s presence, including web domains, URLs, IP addresses and social networks. And the company provides the data backbone to many of today’s most well-known B2B sales, marketing and analytics organizations focused on digital marketing or sales initiatives.

“To be acquired by Dun & Bradstreet, which helps companies leverage data and insights to accelerate revenue, lower cost, manage risk and transform for greater competitiveness, is a wonderful culmination to the journey Orb Intelligence began in 2013,” added Maria Grineva, Chief Executive Officer and Co-Founder of Orb Intelligence. “We are excited to join Dun & Bradstreet and look forward to working alongside their talented team to deliver a differentiated set of solutions to help businesses improve their competitiveness and growth.”

Through the acquisition, clients will benefit from Dun & Bradstreet’s growing portfolio of digital solutions and expertise, including Linked Digital Identity, Digital Activation, and Measurable Impact.