Dyson has launched the CameraJet, a $499 connected electric toothbrush that combines an integrated camera, machine learning, sonic brushing, and precision liquid jetting in an effort to merge brushing, interdental cleaning, and mouthrinse into a single device.
The CameraJet uses what Dyson calls Gap Optical Targeting, an AI-powered system that analyzes 28 live camera images per second to identify spaces between teeth while the user brushes. Once the system recognizes a gap, Dyson says it can trigger a targeted burst of mouthrinse within approximately 100 milliseconds.
The product represents the result of six years of CameraJet-specific research, development and engineering, according to Dyson, and extends the company’s engineering portfolio into oral care.
At the center of the device is a 100,000-pixel macro camera combined with the company’s Gap Optical Targeting machine-learning algorithm.
Dyson said the CameraJet software stack contains approximately 16 million lines of code and that its machine-learning system was trained using approximately 470,000 dental images collected during development.
Rather than requiring users to stop brushing and separately use traditional floss or a water flosser, CameraJet is designed to identify interdental spaces automatically and deliver liquid directly into those areas as brushing continues.
The precision-cleaning system uses a conical jet rather than the narrower needle-like streams used in many conventional water flossers.
Dyson said it developed its own proxy plaque material through a five-year research collaboration with the National University of Singapore’s Faculty of Dentistry to test different jet configurations.
In its laboratory testing, Dyson said the broader conical spray removed more of that proxy plaque while operating at lower pressure than the needle-style design it compared against. These results were generated from Dyson’s proprietary laboratory testing methodology rather than a clinical trial demonstrating patient outcomes.
CameraJet also integrates a 12.5-milliliter mouthrinse tank intended to dispense enough liquid for one cleaning session.
An internal diaphragm pump and pressure chamber are designed to maintain flow as the toothbrush moves through different orientations, including when it is held horizontally to clean the rear surfaces of teeth.
Dyson calls the design an “anti-gravity tank” because it is intended to reduce the air-pocket issues that can interfere with conventional straw-fed water reservoirs.
The accompanying docking station can refill the toothbrush’s mouthrinse tank in approximately three seconds while also charging the device.
CameraJet’s brush head uses two types of bristles, with firmer inner bristles intended to address surface stains and softer outer bristles designed to clean along the gumline.
Each brush head also contains an RFID tag that allows the toothbrush to track how many cleaning sessions the head has completed and alert the user when replacement is recommended. A separate sensitive brush head will be available for users who prefer a gentler option.
Dyson has also developed a variable sonic oscillation system that adjusts the brushing angle to keep bristles moving in areas where conventional sonic brushing may stall against the tooth surface.
In company-cited laboratory testing, CameraJet removed up to 69% more plaque in hard-to-reach areas than market-leading premium electric toothbrushes when operating in a brush-only variable mode. The figure is based on laboratory testing rather than a clinical claim about long-term oral health outcomes.
Connectivity is another major part of the product.
CameraJet includes 2.4 GHz Wi-Fi and Bluetooth, while its integrated endoscope-style camera can provide a live view inside the mouth through the MyDyson app.
Dyson said the camera operates only when live viewing or automatic jetting is active and that images are not recorded or stored on either the toothbrush or in the cloud.
The MyDyson app can also provide guided cleaning, coverage mapping, brushing and flossing insights, instructional content and personalized feedback designed to show users which areas they may be missing.
Users can choose between automatic and manual jetting and adjust brushing intensity.
Dyson is also developing proprietary oral-care consumables to complement the hardware, including a non-foaming toothpaste formulated without sodium lauryl sulfate and a low-foaming mouthrinse.
The reduced-foam formulations are intended to help keep the CameraJet camera’s field of view clear enough for the Gap Optical Targeting system to operate effectively.
CameraJet launches September 1, 2026, for $499 and will initially be offered in Ceramic Ultra Blue and Ceramic Pink.
The package includes the toothbrush, refill dock, two standard brush heads and charging cable.
The launch represents a notably technology-heavy entry into a mature consumer category, with Dyson applying computer vision, machine learning, fluid dynamics and connected-device software to a routine that traditionally requires multiple separate products.
The commercial question will be whether consumers see enough value in combining those functions to justify a $499 price point that places CameraJet well above most conventional electric toothbrushes.
KEY QUOTE:
“By combining a camera, machine learning, precision fluid dynamics, advanced brushing technologies, connectivity and WiFi, Dyson CameraJet™ introduces an entirely new way to keep your mouth healthy.”
James Dyson, Founder And Chief Engineer
