E-Commerce Technology Company Gooten Raises $15 Million

By Amit Chowdhry ● Dec 22, 2021
  • Gooten — an eCommerce technology company that delivers on-demand manufacturing solutions to global brands and retailers — announced it has raised $15 million. These are the details.

Gooten — an eCommerce technology company that delivers on-demand manufacturing solutions to global brands and retailers — announced it has raised $15 million in combined primary equity and debt from Tech Pioneers Fund with participation from existing investors KEC Ventures and ff Venture Capital. And the company is also announcing the promotion of Maddy Alcala to President of Gooten as the company continues its significant growth path.

Launched in 2015, Gooten operates a smart supply chain for brands looking to optimize their e-commerce business through print-on-demand manufacturing. With over 100 employees strong, Gooten has processed over 4 million orders in the last 18 months as it continues to expand its global offering.

Gooten also announced the promotion of Maddy Alcala to President as the company continues its significant growth path. In Alcala’s new role as President, she is going to oversee the entirety of Gooten’s merchant and retail-facing business unit, including marketing and sales. Before Gooten, she worked in Corporate Strategy & Development at BlackRock where she supported the Global Executive Committee on the creation of strategic business growth plans and executing enterprise M&A transactions.

Along with her focus on sales and revenue growth, Alcala is responsible for developing the company vision, strategy, and plans for execution across the executive team.

KEY QUOTES:

“Tech Pioneers Fund is thrilled to back the Gooten team and their vision to completely transform the way companies manufacture and deliver products. Gooten provides merchants and brands with a more sustainable on-demand manufacturing model to help them scale their stores. We believe Gooten has placed itself strategically to benefit from the current supply chain challenges within retail channels and continued explosive growth throughout the ecommerce landscape.”

— Bob Chicoski, Managing Partner at Tech Pioneers Fund

“We are thrilled to have Maddy lead Gooten into 2022 as she has extensive expertise and experience as on-demand eCommerce has continued to mature. She is perfectly positioned to lead our merchant & retail division across all growth initiatives as we support tens of thousands of eCommerce businesses and continue to expand services in the enterprise retail market.” 

— Brian Rainey, CEO of Gooten

“At Gooten, we believe sellers should be experts on selling, not deciding how, when, and where products are made. The brands we work with are eager for innovative, disruptive technology solutions and I am excited to spearhead the on-demand industry transformation, particularly as supply chain issues continue to plague retail and manufacturing channels. I am honored to step into this new role as we continue to make our clients successful in this new age of eCommerce by eliminating inventory waste and reducing over-production.” 

— Maddy Alcala, President of Gooten