E Source is a company that provides solutions for customers and the utility sector, which acquired Opinion Dynamics, a leading firm that evaluates programs and offers advice focused on customer needs and grid management.
This acquisition enables E Source to deliver comprehensive utility customer solutions, encompassing planning, customer research, program evaluation, and advisory services. It strengthens E Source’s role as a key industry partner.
With over 35 years of experience, E Source helps utilities solve complex problems using data-driven insights and strategic advice. The addition of Opinion Dynamics improves E Source’s ability to assess programs at the grid’s edge, such as energy efficiency, transportation and building electrification, decarbonization, and load flexibility.
Opinion Dynamics has a diverse team of social scientists, economists, engineers, consultants, and data scientists. They are recognized for their innovative methods and insightful approaches to utilities and regulators across North America. Their expertise enhances E Source’s services, providing a solid platform for solutions focused on evidence, customers, and climate issues.
Supported by Align Capital Partners, this acquisition is part of E Source’s growth strategy. They aim to accelerate innovation and transformation in the utility sector by attracting talented individuals and enhancing their capabilities through targeted acquisitions, such as Opinion Dynamics.
Advisors: E Source was advised by McGuireWoods. Opinion Dynamics was advised by FOCUS Investment Banking and Saul Ewing.
KEY QUOTES:
“This acquisition marks a pivotal step in our growth strategy and in the evolution of our utility partnerships. By combining our strategic and advisory strengths with Opinion Dynamics’ stellar evaluation expertise, we can guide utilities through every phase of the program lifecycle—with insight, accountability, and measurable impact.”
Joe Eazor, CEO of E Source
“For 37 years, Opinion Dynamics has grown as an independent company. This next step allows us to accelerate growth, invest in staff development, and expand our client-centered services—delivering evaluation, research, and advisory solutions at the intersection of the customer and the grid. Our dedicated team will continue to provide our industry-leading level of service, now backed by an even deeper bench of experts ready to address all of the emerging issues our clients face.”
Bill Norton, President of Opinion Dynamics
