- Earnest Research, the largest provider of data analytics products for measuring the consumer economy, announced it raised $15 million
Earnest Research — the largest provider of data analytics products for measuring the consumer economy — recently announced it raised $15 million in Series B funding. This round of funding was led by Pivot Investment Partners with participation from existing investors Greycroft, Osage, and Bonfire Ventures.
This round of funding will be used to support the growth of Earnest’s data platform, the continued product innovation, and the expansion into new industry verticals.
Launched in 2012, Earnest Research was the first company to launch a self-service data analytics platform that provides companies, investors, and consulting firms with a near real-time view into the consumer economy. And thousands of business professionals, investors, and consultants utilize the Earnest platform to make more informed strategic and investment decisions.
“We are proud of what we have accomplished over the past seven years. Earnest has established a leadership position in a large and rapidly growing market,” said Earnest founder and CEO Kevin Carson. “The opportunity in front of us is enormous, and we are aggressively investing in talent, new data sets and product innovation to expand our platform. We are excited to bring Pivot on as an investor, as they share our vision for what we are building and have a deep understanding of our business.”
Earnest partners with industry-leading brands across the consumer landscape from restaurants and grocers to high-growth e-commerce companies and Fortune 50 retailers.
“Earnest’s distinctive platform provides real-time insights on company performance and customer behavior across thousands of consumer-facing companies with industry-leading accuracy. We have been tracking the company for a while and are delighted to be leading this growth capital round alongside a distinguished group of investors. We see substantial opportunity for Earnest to integrate new datasets, expand into adjacent client segments, and introduce additional offerings for the benefit of its fast-growing roster of customers,” added Dinkar Jetley and Akbar Poonawala of Pivot Investment Partners.
And Earnest’s clients leverage the company’s platform to benchmark competitive and customer health metrics, follow customer behavior outside of their four walls, and track growth trends in their industry.
“Kevin and team have built Earnest into a world-class research provider with an unmatched ability to distill complex data into actionable insights,” explained John Elton, a Partner at Greycroft. “Their product has become an essential part of our own diligence and analysis process as well as many others within the Greycroft portfolio.”
