EarthOptics: Soil Digitization Company Raises $24 Million

By Amit Chowdhry ● Dec 3, 2024

EarthOptics, an industry leader in soil digitization and Predictive Agronomy, announced the completion of $24 million in financing. This funding includes new partners Cibus Capital, RuralWorks Partners, and Norinchukin Bank and is led by current investors Conti Ventures and The Production Board. Notable participation comes from Leaps by Bayer, S2G Ventures, Middleland Capital’s VTC Ventures, Cooperative Ventures, iSelect Fund, Serra Ventures, TO VC, Route 66 Ventures, Shell Ventures, Pappas Capital, CNH Ventures, and Rabo Ventures.

This funding validates EarthOptics’ unwavering commitment to advancing soil intelligence and enabling farmers, ranchers, and their advisors to make data-driven decisions that maximize profitability and sustainability. And the funds will be deployed to accelerate technological innovation, broaden the company’s geographic reach, and solidify its position as the authoritative source for soil insights.

The merger between EarthOptics and Pattern Ag has created a powerhouse in the soil intelligence space. And EarthOptics’ proprietary field-based sensing technologies are combined with Pattern Ag’s cutting-edge lab-based analysis. This newly formed entity is poised to redefine predictive agronomy by offering the market’s most comprehensive and precise soil data.

As EarthOptics continues scaling, the company remains focused on making soil insights accessible and actionable for farmers and ranchers everywhere. And with this new infusion of capital, EarthOptics is poised to lead the industry into a new era of agricultural intelligence, where data-driven decisions drive success at every level.

KEY QUOTES:

“At EarthOptics, we believe that the future of farming lies in precise, data-driven insights that empower farmers and ranchers to optimize every aspect of their operations. This latest round of funding is a testament to our investors’ confidence in our vision and our ability to deliver groundbreaking solutions that transform how farmers and ranchers interact with their soil.”

– Lars Dyrud, CEO of EarthOptics

“Before the merger, EarthOptics, and Pattern Ag were Conti portfolio companies. We developed a view that a combination had the potential to pair highly complementary technologies and teams and to create a vertically integrated business that provides significant value to growers. A sold-out commercial trial this past spring built further conviction in a potential combination between the two companies.”

– Evan Savell, from Conti Ventures

“We believe that soil health is the next frontier where farmers and ranchers will find productivity gains, and we are excited to be contributing to the world’s leading company in soil digitization.”

– Alastair Cooper, Head of Venture at Cibus Capital

“As an existing shareholder in both companies, we couldn’t be more excited about the potential of the merged entity. The additional agronomic, carbon, and biological insights from their combined offerings are light years ahead of anything else in the market.”

– Craig Herron, Managing Principal from iSelect Fund

“The merger of EarthOptics and PatternAg is the genesis of a “game-changing” AgTech company that will revolutionize soil management for an entire generation.”

– Steve Beck, Partner, Serra Ventures

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