Ebiquity reported first-half 2026 revenue of £36.1 million, down 5% from £37.9 million, while restructuring and lower financing costs helped the marketing effectiveness company return to statutory operating profitability.
Adjusted operating profit was £2.3 million, compared with £2.6 million a year earlier, while adjusted operating margin was 6.5% compared with 6.8%.
Adjusted profit before tax increased 334% to £1.8 million from £400,000, while statutory profit before tax improved to £400,000 from a £9 million loss.
The revenue decline reflected legacy client losses from 2025 and delays in some client projects amid geopolitical uncertainty.
Ebiquity partially offset those pressures through approximately £1.5 million of year-over-year cost reductions.
The company has been implementing a multi-year strategic plan centered on operational discipline, new commercial activity, and increased use of technology.
Ebiquity said it serves more than 75 of the world’s top 100 advertisers and secured more than £10 million of three-year Marketing Effectiveness contracts during December 2025, followed by additional major wins during the first half.
Its proprietary ERAbot AI-driven analysis platform is now deployed across the organization, with usage increasing more than 25% quarter over quarter.
Ebiquity is also preparing to commercialize its benchmark data as a standalone offering, which it believes could add revenue with limited incremental costs.
Net debt stood at £14.9 million at June 30, while first-half free cash flow was negative £1.8 million.
Management said adjusted operating profit during July and August exceeded the comparable prior-year periods, while visible revenue, win rates, and new-business conversion have improved.
Ebiquity expects fiscal 2026 revenue to remain approximately stable compared with fiscal 2025 and said it is on track to meet or exceed market expectations for full-year profit.
KEY QUOTES:
“Our interim results represent the first six months of our multi-year strategic plan and I am pleased with the progress we have made.
We have restructured the business, are on track against plan, and are now laser-focused on translating our strategic and operational changes into profit growth.
We continue to operate in a market with significant long-term potential. As we highlighted at our Capital Markets Day in June, only 15% of advertisers currently base budget decisions primarily on effectiveness data. As adoption of evidence-based decision-making increases, we are well positioned to support them. This we are doing through our independent advice, proprietary benchmark data and our growing Marketing Effectiveness offering.”
Ruben Schreurs, Chief Executive Officer Of Ebiquity
