Echelon Fitness has acquired FORTË, a B2B fitness streaming platform, rebranding it as “ELEVATE by Echelon.” This enhances Echelon’s ability to deliver personalized fitness content at scale and expand into SaaS and commercial markets globally.
Founded in 2015, FORTË enables gyms, studios, influencers, and sports organizations to offer branded live and on-demand fitness experiences.
With over 457,000 users and 20 million minutes watched last year across 39 countries, FORTË connects content creators with fitness enthusiasts. Its hardware and software automate live streaming and integrate with systems like ABC, Mindbody, and Daxko.
Clients include UFC GYM and Curves. The deal and launch of ELEVATE strengthen Echelon’s global presence and ability to provide innovative solutions.
Support: Mo Iqbal, Founder of SweatWorks, and Stewart Miller played pivotal roles in advising and supporting the transaction.
KEY QUOTES:
“At Echelon, our mission is to empower individuals and communities to live healthier, stronger lives by providing intelligent, accessible, and personalized fitness and wellness experiences—anytime, anywhere. With Echelon’s proven U.S.-based technology team and FORTË’s innovative solutions, we can now combine our strengths to offer even more robust and reliable solutions for the enterprise customers. This acquisition also allows us to offer our embedded AI workout builder, developed in conjunction with AWS Gen AI Team, powered by generative AI models in Amazon BedRock, into thousands of gyms, plus providing customization and personalization for our enterprise partner.
Lou Lentine, CEO of Echelon Fitness
“Our goal has always been to empower fitness brands to scale their impact through advanced, user-friendly technology. By joining forces with Echelon, we can extend this vision to even more global communities, benefiting from Echelon’s momentum, innovation, and unwavering commitment to personalized wellness.”
Lauren Foundos, Founder and CEO of FORTË
