Edge is a global HR platform that helps businesses in the healthcare, dental, and insurance sectors hire, manage, and retain pre-vetted remote professionals by providing a complete, compliant, and secure working infrastructure. Pulse 2.0 interviewed Edge CEO Iffi Wahla to learn more.
Iffi Wahla’s Background
Could you tell me more about your background? Wahla said:
“I’m originally from a small farming village in Pakistan. My family moved to California when I was young, and that contrast has stayed with me my entire life. It taught me how much of someone’s potential depends on access, not ability.”
“I carried that perspective into my early career in insurance and the businesses I later built across global talent, operations, and workforce management. In my work in insurance, I saw firsthand how quality operational capacity can make or break a business operating in highly-regulated industries.”
“I knew how much readily available talent was out there, but also that few organizations in the US knew how to tap into that talent pool. People everywhere had the talent to contribute at a high level, but very few had access to the right systems. I later built across global talent, operations, and workforce management. And, no matter the industry, I saw the same pattern. So, it was natural for me to have started Edge, the result of a lifetime of seeing what people can do when you remove the barriers in front of them.”
Formation Of The Company
How did the idea for the company come together? Wahla shared:
“It started as a simple frustration: Outsourcing wasn’t built for high-compliance industries. Healthcare, dental, and insurance need trained, supervised, accountable teams supported by real infrastructure.”
“The model I wanted didn’t exist, so we built it. A system where technology, training, compliance, and talent operate as one engine. A system that helps companies scale without losing visibility or control.”
“That’s still the core idea behind Edge today.”
“As far as my responsibilities go, I focus on the future:
- where the product needs to go,
- how our global workforce infrastructure evolves, and
- how we maintain responsibility and compliance as we scale.
My job is to make sure we stay ahead of the industries we serve.”
Favorite Memory
What has been your favorite memory working for the company so far? Wahla reflected:
“The moments that stay with me are always customer moments.”
“One that stands out is a healthcare group that told us they’d been on the verge of burnout. Within weeks of using Edge talent, their leadership said they finally felt like they were ‘running the business again instead of the business running them.'”
“Seeing that kind of relief, and knowing the talent behind it is thriving too, is why we do this.”
Core Products
What are the company’s core products and features? Wahla explained:
“Edge is a Flexible Workforce Platform designed specifically for compliance-heavy industries. We’re not a staffing service, and we’re not a BPO. We’re the infrastructure that lets companies run global teams safely and at scale. In short, Edge combines technology, training, and global talent into a single workforce engine that companies can rely on for more capacity and stronger operations.”
Challenges Faced
Have you faced any challenges in your sector of work recently? Wahla acknowledged:
“Regulated industries are cautious by design. Change can’t just be fast, it has to be responsible.”
“Our approach has been to let outcomes drive adoption. When customers see 70% faster hiring, higher retention, cleaner workflows, and more predictable operations, the conversation shifts from fear of change to urgency for it.”
“Data and lived results solve resistance better than pitch decks ever will.”
Evolution Of The Company’s Technology
How has the company’s technology evolved since launching? Wahla noted:
“We started with a service mindset. Today, Edge operates like a global operating system for workforce scale.”
“AI now screens talent, simulates jobs, measures productivity, and supports supervisors with clearer signals. We moved from helping customers hire to helping customers run parts of their business with more control than ever.”
Significant Milestones
What have been some of the company’s most significant milestones? Wahla cited:
“A few standouts:
- Building Edge Campuses and growing them into thriving communities
- Launching our AI screening and training suite
- Powering thousands of critical roles for healthcare, dental, and insurance organizations
- Expanding beyond staffing into full workforce infrastructure
Each milestone made the next one possible.”
Customer Success Stories
Can you share any specific customer success stories? Wahla highlighted:
“George Petersen Insurance Agency is a great example.”
“They were growing quickly but losing hours to administrative overload. Edge stepped in with a fully supported team that took pressure off their producers and operations. They regained time, improved service levels, and grew faster, all without adding local headcount.”
“It’s a textbook case of what happens when you pair strong talent with strong systems.”
Funding/Revenue
Are you able to discuss funding and/or revenue metrics? Wahla revealed:
“We’re not sharing specifics, but the business is scaling quickly and very responsibly. Demand across all three verticals, healthcare, dental, insurance, continues to accelerate.”
Total Addressable Market (TAM)
What total addressable market (TAM) size is the company pursuing? Wahla assessed:
“Across our core industries, the market opportunity sits comfortably in the multi-billion-dollar range. And it’s expanding as administrative work, compliance pressures, and labor shortages intensify.”
Differentiation From The Competition
What differentiates the company from its competition? Wahla affirmed:
“We’re not a VA marketplace or a BPO.”
“We deliver a workforce platform with AI screening, structured training, compliance, supervision, and global talent all working together.”
“Competitors sell headcount. We deliver capability, control, and performance.”
Future Company Goals
What are some of the company’s future goals? Wahla emphasized:
“To become the default workforce platform for every regulated industry that needs to scale responsibly. And to lead the category in human-supervised AI, technology that reinforces accountability instead of replacing it.”
Additional Thoughts
Any other topics you would like to discuss? Wahla concluded:
“Pakistan’s talent ecosystem is one of the most undervalued advantages in the world. We’re also supplying talent from Peru and Costa Rica, with plans to open offices in Columbia, India and other countries this year. Combining that talent with AI-driven workforce infrastructure isn’t just good business, it’s transformative for entire communities.”
