Edge226 announced it has acquired AnyClip, an AI-powered video intelligence company built for media companies and publishers.
Edge226 is an AI-powered cross-channel performance marketing platform for mobile apps and games. The company said the acquisition strengthens its capabilities across video intelligence, AI, and monetization while accelerating its broader strategy to build a performance platform that connects marketing investment more directly to measurable business outcomes.
AnyClip brings proprietary AI technology that analyzes and understands video content at scale. This enables smarter video experiences, stronger contextual intelligence, and more effective monetization for publishers and media companies.
By combining AnyClip’s AI-powered video intelligence with Edge226’s performance infrastructure, advertiser demand, and measurement capabilities, the companies plan to deliver more advanced outcome-driven advertising solutions across CTV, in-app, rewarded, desktop, and mobile environments.
The deal also supports Edge226’s goal of helping mobile apps and games grow through transparent, outcome-driven campaigns optimized around installs, purchases, and return on ad spend.
For AnyClip, the combination is expected to expand the company’s value proposition for publishers by pairing content intelligence with Edge226’s DSP, demand relationships, and monetization capabilities. The companies also plan to accelerate investment in areas such as vertical video, in-app experiences, and new video monetization formats.
Financial terms of the transaction were not disclosed.
KEY QUOTES:
“The acquisition of AnyClip marks another important step in Edge226’s long-term growth strategy. As the advertising ecosystem continues to evolve, we remain focused on expanding our technology platform, strengthening our market position, and creating more value for advertisers, publishers, and partners. AnyClip has built an impressive business with strong technology, deep market expertise, and meaningful customer relationships. This acquisition broadens our capabilities and creates new opportunities to scale across high-growth areas of digital media. We are excited to welcome the AnyClip team to Edge226 and look forward to building the next phase of growth together.”
Yoav Kirmayer, Co-CEO of Edge226
“This acquisition strengthens our ability to deliver on Edge226’s mission: helping mobile apps and games grow through transparent, outcome-driven performance marketing. By integrating AnyClip’s proprietary AI and video intelligence with Edge226’s cross-channel performance infrastructure, advertiser demand, and measurement capabilities, we are creating a stronger platform that drives better outcomes for marketers and unlocks greater monetization opportunities for publishers. Together, we are building the next generation of AI-powered performance marketing across video, CTV, mobile, and emerging digital channels.”
Avishay Raviv, Co-CEO of Edge226
“This transaction marks an important milestone in AnyClip’s journey. Over the years, we have built a strong business, developed innovative and proprietary AI technology, and assembled an exceptional team that has consistently delivered value to customers and partners. Our technology enables publishers to understand their video content at scale, improve discovery and recommendations, deliver contextual advertising, and create more engaging video experiences. Together with Edge226, we will be able to combine content intelligence with user and audience data, opening the door to more advanced personalization and targeting capabilities. Edge226’s established DSP, extensive demand relationships, and monetization capabilities will also allow AnyClip to come to market with an even stronger value proposition for publishers.”
Gil Becker, CEO of AnyClip
