Edward Jones: 53 SMAs Added to its Managed Account Platform

By Amit Chowdhry ● Jul 26, 2025

Edward Jones is expanding its suite of advisory services by significantly increasing the number of separately managed accounts (SMAs) available, with plans to triple the offerings by year-end.

These SMAs will be accessible through the Edward Jones Advisory Solutions Unified Managed Account (UMA) Models program, which features innovative capabilities like direct indexing, ongoing tax management, and customizable portfolios aligned with client values.

Since introducing SMAs in 2011, Edward Jones has integrated direct indexing into UMA accounts, which have been available since 2020. The firm now offers eight Direct Indexing SMAs across various asset classes, providing greater customization options.

By combining multiple SMAs with other eligible investments such as mutual funds and ETFs in a single account, clients can access diversified professional management, automatic rebalancing, and coordinated tax strategies.

While there are no additional fees to access SMAs within the program, clients will incur asset-based advisory fees, a platform fee, and underlying fees from SMA managers, with investment minimums applying.

KEY QUOTES:

“We believe in supporting choice for our financial advisors and our clients. Continually evolving our product and service offerings emphasizes the firm’s focus on increasing flexible, customizable investment solutions that align with clients’ investment needs in connection with their financial goals.”

“We are committed to making our platform more flexible, accessible and tailored to the needs of our clients. Our financial advisors consistently highlight how these enhancements help empower clients work toward achieving their financial goals with greater personalization and confidence.”

“This innovation allows clients to choose from expertly curated research models or design fully customized portfolios that seamlessly combine active and passive SMAs within a single account, delivering flexibility and personalization.”

Russ Tipper, Edward Jones Principal and Head of Products

 

 

 

 

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