Aquiline announced that Edward Jones has made an investment in Quicken, an Aquiline portfolio company.
Founded in 1983 and based in Menlo Park, California, Quicken is a provider of personal financial management software. The company’s products help users manage spending, create and maintain budgets, track investments, pay bills, and plan for retirement.
Quicken serves more than two million subscribers, ranging from young adults entering the workforce to high-net-worth customers. The company’s software is used for personal finance management, microbusiness finances, family information management, and more advanced financial tracking needs.
Edward Jones’ investment reflects the firm’s continued focus on evolving its client experience through strategic investments in tools, products, and technology that complement its advisor-led model. Edward Jones plans to work closely with Quicken to expand access to personal financial management capabilities that help clients better understand and manage their day-to-day finances.
The companies said these tools can provide greater visibility into spending, saving, and investing habits. This can help clients make more informed financial decisions and stay on track toward their long-term financial goals.
The investment also supports Edward Jones’ efforts to meet the evolving expectations of younger investors while enhancing the personalized relationships that remain central to the client experience.
Since Aquiline invested in Quicken, the company has expanded the user base of Quicken Simplifi, its cloud-based financial app. Quicken has also launched Quicken Business & Personal on mobile and web, Quicken LifeHub, and Quicken Family Enterprise.
Quicken Business & Personal brings personal finance software capabilities to microbusiness finances. Quicken LifeHub helps families track essential information across generations. And Quicken Family Enterprise extends Quicken’s desktop software to customers with more advanced needs, such as tracking multiple entities.
Funds managed by Aquiline will remain the majority owner of Quicken following the transaction.
Aquiline is a global private investment firm focused on financial services and technology. As of March 31, 2026, Aquiline had approximately $11 billion of assets under management and had deployed approximately $8.4 billion of capital across the firm’s strategies since inception.
Support: Goldman Sachs & Co. served as the exclusive financial advisor to Quicken.
KEY QUOTES:
“Quicken has long been a trusted provider of personal and micro-business financial management software, selling directly to consumers.”
“With the new investment from Edward Jones, we look forward to extending our go-to-market approach, to include indirect distribution, and are delighted to have found in them an investor who shares our values and has a similar goal of improving customers’ financial wellness. Aquiline’s extensive strategic connectivity in financial services was key to unlocking this additional channel of growth for the company.”
Eric Dunn, CEO of Quicken
“We welcome Edward Jones’ investment and look forward to engaging their extensive network of financial advisors to expand Quicken’s reach.”
“The investment represents an important milestone as Quicken expands its capabilities to bring in more leading financial institutions, a key part of their strategy going forward. For more than two decades, we have connected our portfolio companies with strategic investors who can deploy differentiated capabilities and distribution, and this investment exemplifies that approach.”
Nick Seibert, Principal at Aquiline
“Edward Jones is continually evolving to serve more clients, more completely.”
“We’re making deliberate investments in digital capabilities that complement our trusted, financial advisor-led model. Our minority investment in Quicken aims to help clients at all stages of their investing journeys better understand and manage their day-to-day finances and build the confidence to improve long-term financial fulfillment.”
Greg Robinson, Principal, Head of Corporate Development and Edward Jones Ventures
