Eileen, a retail technology platform focused on helping consumer brands improve in-store execution, announced a strategic investment from DisPact Ventures. The financing extends the company’s previously announced $1 million pre-seed round led by Top Shelf Ventures and will support the expansion of its AI-powered retail insights platform.
Founded to bridge the gap between real-time store visibility and operational execution, Eileen combines data collected by its network of more than 25,000 “Shoppers” with AI-driven analytics through its Performance Hub platform. The company enables beverage alcohol and consumer packaged goods brands to monitor shelf conditions and act on in-store opportunities more efficiently.
Since launching in January, Eileen said it has grown to support more than 70 brands across 49 states. Its shopper network has collected data from more than 90 retail banners and 5,600 stores, highlighting increasing demand for affordable and real-time retail intelligence.
The company plans to use the new funding to scale its AI infrastructure, expand its engineering team, and accelerate go-to-market initiatives.
DisPact Ventures, founded by entrepreneur and investor Andrew Merinoff, invests in emerging consumer, hospitality, technology, and retail companies. The firm provides strategic capital and operational expertise to help portfolio companies accelerate growth.
KEY QUOTES:
“Brands lose at the shelf because they can’t see the shelf. Our pre-seed proved there’s real demand for changing that. DisPact has built consumer brands that live or die at retail, and their partnership lets us expand the quality and availability of real-time, photo-verified shelf data to the brands that need it most, at a price they can actually afford.”
Jordan Karcher, Founder and CEO of Eileen
“Retail execution remains one of the largest blind spots in consumer products. Brands invest millions driving demand, only to lose sales because products aren’t on the shelf, displays aren’t built, or inventory issues go unnoticed. Eileen is solving that problem with a scalable, technology-driven approach that delivers real-time visibility and actionable intelligence at a fraction of the cost of traditional solutions. As operators and investors in consumer brands, we’ve experienced these challenges firsthand, and we’re excited to partner with Jordan and his team as they build what we believe can become the category-defining platform for retail execution and in-store intelligence.”
Andrew Merinoff, Founder and Managing Partner of DisPact Ventures
