Eirene, Canada’s first and only online funeral services provider, announced it had launched operations in the U.S. after raising $4.1 million in seed funding. Relay Ventures led the funding round, with participation from Export Development Canada and Saint Elizabeth Healthcare. This funding round will drive Eirene’s expansion into the US, build its brand, and grow the team.
This latest funding round brings Eirene’s total funding to $5 million since it was founded in 2019 by Mallory Greene and Faisal Abid. Investors in the pre-seed round included Michael Katchen (co-founder of Wealthsimple) and Manica Blain (Top Knot Ventures).
Eirene’s technology platform provides families with easy-to-use and affordable end-of-life online solutions. The platform is supported by a team committed to providing compassionate funeral services to families. Eirene operates in five provinces and now in Florida, with its expansion into the U.S. market.
Eirene’s technology platform also provides a more consistent, transparent, and streamlined customer experience, including pricing. And Eirene’s cremation services cost less than half what traditional funeral homes charge while still delivering the service and support families seek. Another point of differentiation is its business model, which enables Eirene with the ability to grow its business faster than traditional companies in this space.
KEY QUOTES:
“With the ongoing support and confidence of our investors and the launch of our business in Florida, we’re thrilled to be able to serve more families in Canada and the U.S.. Today, over 75% of Canadians and over 60% of Americans are choosing cremation. However, there has been very little change in how the industry delivers its services in the past 100 years. We’re filling a gap to provide a relevant and innovative solution for families.”
“This funding comes at an exciting time for our business and demonstrates a shared vision with our partners.”
– Mallory Greene, Eirene’s co-founder and CEO
“We’re excited to lead this round of funding for Eirene and to be able to work with exceptional founders like Mallory and Faisal. Eirene is leveraging their technology-enabled platform to disrupt a traditional brick-and-mortar industry, which positions Eirene at the forefront of transforming the customer experience. This investment will accelerate Eirene’s ability to scale its operations across North America, expand its end-of-life services, and further invest in its innovative technology platform to maintain its leadership position.”
– Kevin Talbot, co-founder and Managing Partner of Relay Ventures
