Electric Twin, a London-based synthetic audience AI platform, has raised $14 million in funding to accelerate product development and global expansion. The round includes a previously undisclosed $4 million pre-seed investment and a newly announced $10 million raise, bringing total funding to $14 million.
Founded in 2023 by Alex Cooper and Dr. Ben Warner, Electric Twin builds “synthetic audiences” designed to simulate how real people respond to messaging, products, and strategic decisions. The company combines large language models, social science research, and machine learning to generate predictive insights in seconds, offering an alternative to traditional market research methods that often take weeks to deliver results.
Electric Twin’s platform enables organizations to test campaigns, product ideas, and policy decisions in a simulated environment before deploying them in the real world. The company positions its technology as a faster and more dynamic way to understand customer sentiment and behavioral trends, particularly in fast-moving markets where timely insights are critical.
According to the company, its synthetic audiences have been trained and evaluated across tens of thousands of assessments spanning more than 150 countries. Research conducted in collaboration with academic institutions has demonstrated high levels of predictive accuracy, reinforcing Electric Twin’s claim that its platform can rival conventional research approaches while significantly reducing time and cost.
The new capital will be used to expand Electric Twin’s engineering, product, and data science teams, as well as to scale its go-to-market operations. The company plans to broaden its platform’s capabilities to support a wider range of use cases, including corporate strategy, public-sector decision-making, and brand communications.
Investors in the round include leading venture capital firms and prominent technology executives, reflecting growing interest in AI-driven decision intelligence platforms. With fresh funding in place, Electric Twin aims to further refine its technology and establish itself as a category-defining player in synthetic audience modeling and predictive insight generation.
