Element451, a leading AI-based student engagement platform transforming higher education recruitment and retention, announced a strategic investment from PSG. The funding aims to position the company to meet the growing demand for AI-based student engagement solutions in higher education and other learning-based settings.
Element451’s traction has been highlighted by 346% growth in total customers since 2021. The platform utilizes advanced AI to help transform how institutions engage with students throughout their educational journey, from providing 24/7 personalized responses to student inquiries to automatically creating and optimizing recruitment campaigns based on individual student behavior and preferences.
Weil, Gotshal & Manges served as PSG’s legal advisor. Hutchinson served as its legal advisor, and Vista Point Advisors acted as Element451’s exclusive financial advisor.
KEY QUOTES:
“At a time when institutions face unprecedented challenges in recruiting and retaining students, the need for scalable, personalized engagement has never been more critical. For over five years, we’ve developed AI solutions that aim to empower institutions to create meaningful connections with students while reducing the administrative burden on staff. Our partnership with PSG will accelerate our ability to meet this urgent market need.”
“From our perspective, the higher education landscape has fundamentally shifted, with students expecting instant, personalized interactions at every touchpoint, while institutions struggle with limited resources and increasing enrollment pressures. Element451 was built for this moment – providing institutions with the AI-powered tools they need to deliver the kind of persistent, personalized attention that drives enrollment and student success. PSG’s partnership will help accelerate our mission of making sophisticated, AI-powered student engagement accessible to institutions.”
- Ardis Kadiu, CEO and founder of Element451
“In our view, Element451 stands out in the education technology landscape for its innovative approach to solving a critical challenge: how to deliver personalized attention to students while maximizing staff efficiency. We’re thrilled to partner with Ardis Kadiu and the entire Element451 team as they continue to develop solutions that help institutions create meaningful connections with students at scale.”
- Rick Essex, Managing Director at PSG
