Elite Equipment Rentals Acquires ISG To Expand Mid-Atlantic And Southeast Presence

By Amit Chowdhry • Today at 12:53 PM

Elite Equipment Rentals, a leading provider of specialized equipment rentals and services, announced the acquisition of ISG Inc. and ISG Rents, collectively known as ISG, a provider of equipment distribution and rental services across the Mid-Atlantic region.

The acquisition represents a major milestone in Elite’s national growth strategy, expanding the company’s geographic reach and strengthening its ability to provide customers with greater equipment availability, faster response times, and localized support. ISG has built a strong presence over more than 40 years serving municipalities and contractors throughout Virginia, Maryland, North Carolina, South Carolina, and neighboring markets.

By combining operations, Elite will enhance its rental, parts, and service capabilities while increasing fleet availability and responsiveness across the Mid-Atlantic and Southeast regions. The transaction also broadens Elite’s customer base, vendor relationships, and service offerings.

ISG will continue operating under its existing brand in the near term before gradually integrating into the Elite platform. The phased approach is designed to maintain continuity for customers and employees while supporting long-term growth initiatives.

The combined organization expects customers to benefit from expanded equipment availability, faster service response, enhanced parts and maintenance support, and continued relationships with local teams.

The acquisition further reinforces Elite Equipment Rentals’ focus on strategic expansion, operational excellence, and delivering equipment rental, parts, and service solutions to customers nationwide.

KEY QUOTES:

“This acquisition represents a transformational step forward for Elite as we continue to grow our national footprint. The combination of Elite Equipment and ISG will diversify our geographic footprint, vendor partners, and customer base while meaningfully enhancing the combined offerings. ISG has built an outstanding reputation with a loyal customer base, and we are excited to build on that foundation, bringing expanded resources, enhanced service capabilities, and additional equipment solutions to customers across the region.”

Chris Chapman, CEO, Elite Equipment Rentals

“Joining forces with Elite is an exciting next chapter for ISG and for the customers we’ve served for over four decades. This partnership brings greater resources and expanded capabilities to our team and our customers, while preserving the local relationships and expertise that have always defined who we are.”

Ben Jones, Vice President, ISG

“We’ve spent 40 years earning the trust of our customers and communities. Aligning with Elite means we can keep delivering the high-touch, expert service our customers count on, with the backing of a larger national platform and an even deeper bench of equipment and support.”

Eric Rocchiccioli, President, ISG