Elvee is a company that develops AI-driven automation solutions for enterprise workflows. Pulse 2.0 interviewed Elvee founder and CEO Raz Dar to gain a deeper understanding of the company.
Raz Dar’s Background
Could you tell me more about your background? Dar said:
“I hold a B.Sc. in Industrial Engineering & Management from Ben-Gurion University in Beer Sheva, Israel.”
“I started as a software developer at Amdocs, but I discovered a greater passion for solving complex business challenges directly with customers. I therefore transitioned to customer-facing roles, including pre-sales engineering and business development.”
“I then relocated to the US in 2004 to work with Nextel (shortly before it was acquired by Sprint), and led a successful billing consolidation RFP response, which secured a multi-hundred-million-dollar contract. I was subsequently promoted to lead one of the two largest implementation project,s which was an intensive, 18-month experience that provided invaluable insights into managing complex technical deployments with hundreds of professionals.”
“In short, I spent nearly two decades at Amdocs in progressively responsible sales, business development, and management positions, consistently championing innovative solutions. Career highlight: Managing a $50M P&L as Senior Account Executive for the AT&T account.”
“I recognized the transformative potential of cloud technology in 2018 and joined AWS, where I orchestrated a major cloud migration for a leading Israeli insurance company, thereby earning recognition as Israel’s Salesperson of the Year. Later, I partnered with NICE, one of AWS’s largest customers at the time, and successfully navigated numerous technological and commercial challenges during their cloud transition.”
“In 2022, I joined Israel’s dynamic startup ecosystem where I led global sales and business development initiatives for multiple early-stage companies.”
“I have been serving as CEO of Elvee since 2024.”
Formation Of The Company
How did the idea for the company come together? Dar shared:
“Although I’m not the founder, I serve as CEO with complete responsibility for the company’s future success. My priorities include ensuring our solution consistently delivers on its promises and creates meaningful value for customers. I maintain close relationships with our user base, actively listening to their business and technical requirements while helping them fully leverage our product to achieve their strategic objectives.
I firmly believe that our team members represent our most valuable asset. Therefore, my leadership approach centers on:
- Recruiting domain experts across all functions
- Creating an environment where talent can thrive
- Providing the resources, support, and autonomy professionals need to excel in their areas of expertise
- Fostering a culture where motivation and performance naturally align
My ultimate responsibility is building and nurturing both exceptional products and the exceptional people who create them.”
Favorite Memory
What has been your favorite memory working for the company so far? Dar reflected:
“Through the coordinated efforts of virtually our entire organization, we successfully deployed our platform for a strategic tier-one customer. The project culminated with the customer’s primary point of contact expressing sincere appreciation for the team’s dedication and tireless commitment throughout the implementation process.”
Core Products
What are the company’s core products and features? Dar explained:
“At its core, Elvee enables better lifetime value through better managers. Elvee is an AI platform that drives measurable improvements in agent performance, retention KPIs, and customer satisfaction through targeted interventions that turn data into revenue-generating action plans while cultivating a workplace culture where agents feel valued and supported.
Through our proprietary PEAQ index, we measure:
- Productivity – efficiency metrics
- Engagement – agent motivation
- Attrition – turnover prediction
- Quality – customer interactions and agent excellence”
Challenges Faced
Have you faced any challenges in your sector of work recently? Dar acknowledged:
“While major corporations continue to replace workforce with AI for efficiency gains, we take a more nuanced approach. Despite ongoing workforce reductions, we believe retaining exceptional talent is more critical than ever for several compelling reasons:
- Top performers are essential for training and refining AI systems
- A significant customer segment will always prefer human interaction over automated alternatives
- Complex interactions requiring empathy and nuanced understanding remain beyond AI capabilities.”
“The widespread layoffs occurring across industries create what the industry calls “AI-Anxiety” (A psychological response to perceived job insecurity driven by AI adoption) among employees. This phenomenon manifests as increased workplace stress, diminished motivation, and deteriorating performance metrics, potentially triggering a negative spiral effect.”
“Elvee’s platform specifically addresses this challenge by providing the retention-focused tools organizations need to preserve their most valuable human capital during technological transition.”
Evolution Of The Company’s Technology
How has the company’s technology evolved since launching? Dar noted:
“While working with clients, we realized that providing attrition risk is not enough, as managers don’t always know what to do with this information. As a result, we expanded the platform in multiple ways:
- Along with the risk indicators we also provide the identified reasons for the dissatisfaction and eventually also the recommended action to take in order to retain the employee
- We realized that attrition is the end of the employee lifecycle, and in order to retain someone, the manager must provide support from day one. We coined it PEAQ index, and we monitor the agent through 4 dimensions, which eventually may lead to Attrition – (P) productivity, (E) engagement, (A) Attrition, (Q) quality.
- We decided to empower the direct manager of the agent (sometimes called team-lead of supervisor) as a survey of 234K exit interviews identified that 77% of employees leave due to poor management (2). Usually, those direct managers were top-performing agents who got promoted without adequate training, leading to decisions by intuition. With Elvee, we change these intuition-based decisions to AI-driven, methodic, and measurable decisions benefiting not only the agent but also the manager.”
Significant Milestones
What have been some of the company’s most significant milestones? Dar cited:
“Through client partnerships, we discovered that simply flagging attrition risk was insufficient, as managers often lacked clear response strategies. This insight drove comprehensive platform enhancements:
Beyond risk indicators, we now deliver specific reasons for employee dissatisfaction coupled with targeted retention recommendations, empowering managers with actionable intelligence.
The PEAQ Framework
Recognizing that attrition represents the endpoint of a longer employee journey, we developed our proprietary PEAQ Index to monitor four critical dimensions from day one:
- Productivity: Output optimization and meaningful metrics tracking
- Engagement: Workplace connection and participation
- Attrition: Risk assessment and prevention
- Quality: Performance consistency and excellence
We strategically focus on supporting direct managers (team leads/supervisors), as data from 234,000 exit interviews revealed 77% of employees leave due to poor management experiences. Many of these leaders are promoted top performers who lack formal leadership training, resulting in intuition-based decisions. Elvee transforms this approach with AI-driven, methodical, and measurable leadership practices that benefit both agents and their managers.
Our platform has been actively used daily by thousands of agents and hundreds of managers over the past two years, allowing us to fine-tune functionality and add critical features through collaborative client partnerships.
We’ve now reached a validation milestone where we can confidently state: our solution works. Customers are experiencing measurable reductions in attrition, saving millions in turnover costs while creating a workforce that feels genuinely valued. This increased employee appreciation directly translates to improved motivation, stronger brand loyalty, and ultimately enhanced customer experiences.”
Customer Success Stories
When asking Dar about customer success stories, he highlighted:
“An EMEA-based BPO cut employee turnover by 66% and built a thriving team culture.
After integrating Elvee, they saw transformative improvements across multiple areas.
Reduced attrition rate
Within just six months of adopting Elvee, their employee turnover dropped by 66%. Supervisors could now spot attrition risks earlier, effectively stepping in before issues turned into resignations. This boosted workplace stability and overall morale significantly.
Enhanced managerial skills
Elvee made supervisors more proactive and empathetic. They went from reacting after employees had decided to leave to proactively building relationships that kept agents engaged and motivated. Supervisors gained deeper insights into their teams, which made them stronger and more impactful leaders.
Immediate cultural improvement
Thanks to Elvee’s insights, supervisors shifted from reactive management to proactively supporting their agents. This helped supervisors build genuine relationships, improving not just retention but also making their leadership team more confident, compassionate, and effective.”
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Dar assessed:
“We currently concentrate on retention solutions for contact center agents globally, addressing the critical challenges of turnover costs and customer experience quality. With approximately 17 million contact center agents worldwide, this sector represents our primary market.”
“Our long-term vision extends well beyond contact centers. We aim to expand into additional vertical markets, ultimately providing our AI-powered management platform to any team leader seeking to optimize their leadership effectiveness through data-driven insights.”
“When considering this broader application across all management contexts, our potential total addressable market becomes virtually limitless.”
Differentiation From The Competition
What differentiates the company from its competition? Dar affirmed:
“Our Competitive Differentiation
Focus on Frontline Leadership: While most solutions target HR departments or upper management, we uniquely address the needs of team leads and direct managers, the critical but often overlooked layer of low-to-mid-level leadership where retention battles are truly won or lost.
Data-Driven Predictive Intelligence: Our AI prediction engine analyzes over 25,000 operational data points per agent to generate our PEAQ index. Unlike competitors relying on subjective surveys or managerial impressions, we base our insights exclusively on objective, factual data, delivering continuous real-time performance assessment.
Superior Predictive Accuracy: Our attrition risk model delivers exceptional performance metrics:
- 90% prediction accuracy
- Up to 90-day advance warning of potential departures
This extended forecasting window provides managers with sufficient time to implement meaningful retention strategies and effectively address underlying issues before they escalate to resignation.”
Future Company Goals
What are some of the company’s future goals? Dar concluded:
Strategic Priorities
Product Enhancement: Continuing to refine our risk prediction algorithms and expanding our library of AI-generated retention recommendations to ensure maximum effectiveness for managers.
Market Penetration: Deploying our platform across a broad spectrum of organizations to fulfill our mission of reducing preventable employee attrition caused by management deficiencies.
Strategic Partnerships: With the Contact Center as a Service (CCaaS) market experiencing robust 19% CAGR³, we are actively pursuing collaborations with industry leaders to accelerate our go-to-market strategy and expand our customer reach.
