Elvisridge Capital has announced the formation of Surface Innovation, a new operating platform that brings together Innovative Concrete Technology and Surfacelogix under a single operating company. Surface Innovation is designed to combine the complementary strengths of both businesses while maintaining their distinct brands, product lines, and market focus. ICT and Surfacelogix will continue to operate independently in the marketplace but will now share resources to improve service, operational efficiency, and customer support across the hardscape and concrete coatings industries.
As part of the new structure, Surface Innovation will implement a unified sales organization, providing retail and distribution partners with a single point of contact across both brands. The move is intended to streamline customer engagement while preserving the specialized product offerings and expertise that define each company.
Manufacturing, product development, and quality control will remain at ICT’s Lakeland, Florida, facility and Surfacelogix’s expanded Pompano Beach, Florida, facility. Company leaders said this dual-site structure supports continuity of supply, expanded production capacity, and consistent quality standards across both brands, while enabling closer coordination behind the scenes.
Surface Innovation will oversee coordinated product development initiatives, shared operational best practices, and integrated customer support functions. The platform is positioned to serve contractors, distributors, and end users across the concrete coatings, natural stone, and hardscape surfaces market with enhanced reliability and scale.
Elvisridge Capital, a Cleveland-based private investment firm, backs Surface Innovation as part of its strategy to build operational platforms that drive growth through collaboration and shared infrastructure while preserving brand equity.
KEY QUOTES:
“This new structure lets us make better use of our combined resources while staying focused on growth and new products. By coordinating product development, operations, and customer support, we can deliver high-quality solutions more reliably to our customers and partners.”
Pat Clary, President Of Surface Innovation
“For retail and distribution partners, both brands are now available through a single sales team. Contractors and end users will continue to receive the same products and support they rely on, with the added benefit of greater coordination behind the scenes.”
James Hoffey, Director Of Sales At Surface Innovation
