EMARKETER has acquired the research business of RetailX, expanding its retail and brand intelligence platform with established industry rankings, research tools and additional research personnel. Financial terms of the transaction were not disclosed.
The acquisition adds RetailX’s research team and proprietary research capabilities to EMARKETER.
EMARKETER will take over publication of The UK500, RetailX’s annual ranking of the UK’s top 500 ecommerce retailers.
It will also publish The CustomerX Index, a pan-European cross-sector ranking report scheduled to launch in late September 2026, and plans to introduce additional editions covering the U.S. market.
EMARKETER plans to combine the rankings with its own proprietary research products.
Those products include its recently launched AI Visibility Index, which is designed to help brands and retailers track their visibility within searches conducted through large language models.
RetailX’s events business is not part of the acquisition and will continue operating independently.
EMARKETER and RetailX will instead establish an ongoing media partnership involving the events business.
The transaction expands EMARKETER’s investment in proprietary research covering digital commerce, retail and consumer brands.
KEY QUOTES:
“Ian and the RetailX team have built fantastic reports with a rigorous and trusted methodology. We are excited to welcome our new team members to EMARKETER who are central to our plans to bring even more value to The UK500 and the CustomerX Index for the retailers that already rely on them as well as the retail and ecommerce industry as a whole.”
Matthias Braun, CEO of EMARKETER
“We have long been fans of EMARKETER’s insight and I’m delighted that in EMARKETER we have a trusted research partner that will carry on what we have built with the RetailX rankings. I look forward to the expansion of what we’ve started and our ongoing media partnership.”
Ian Jindal, Founder of RetailX
