Emotive: $50 Million Funding And $400 Million Valuation

By Annie Baker ● Mar 11, 2021
  • Emotive — which is known as the first and only conversational text message platform for e-commerce brands — announced recently that it closed $50 million in Series B. These are the details.

Emotive — which is known as the first and only conversational text message platform for e-commerce brands — announced recently that it has closed a Series B funding round of $50 million led by CRV. This funding round was at a $400 million valuation. Other investors in this round include existing investors Mucker Capital, TenOneTen Ventures, and new investors Stripes and Vulcan Capital. Plus Emotive is also announcing an expansion of its C-suite with key executive hires such as the addition of Murat Bicer, general partner at CRV to its Board.

Emotive plans to use the funding to accelerate its go-to-market strategy, invest in its platform, and launch new products while cementing its position as the leader in human-to-human marketing. And the investment comes just 7 months after its Series A round in May of 2020 led by Mucker Capital.

Launched just over two years ago, Emotive is the first human-to-human marketing platform that uses conversational text messaging to help eCommerce brands exponentially grow revenue. And its platform uses a combination of AI automation and human assistance to scale texts that replicate human interaction. Plus e-commerce brands use Emotive’s text conversations to prevent cart abandonment, promote sales and new product releases, offer interactive text quizzes, and scale product recommendations. The text message platform also converts an average of 8-10% compared to a standard one-way text message blast that converts roughly 1-2%, providing substantial revenue lift for merchants on Shopify, Magento, Bigcommerce, Woocommerce and others.

Emotive experienced 466% revenue growth in 2020. And it has expanded its headquarters in Los Angeles while opening offices this year in both Boston and Atlanta.

To keep up with growing demand, Emotive tripled the size of its workforce in 2020 and will triple again in 2021 to over 200 employees. And the company has also expanded its C-suite with the addition of Adam Waid (Formerly of SalesLoft and Salesforce) as Chief Customer Officer and Oleg Pylnev (Formerly of Honest Company and SpaceX) as Chief Technology Officer. And other key senior leadership appointments include Joe Cuccinelli as VP of Product (Formerly of Drift), Brent Dougherty as VP of Sales (Formerly of Justworks and ZocDoc), and Ben Peterson as VP of Finance (Formerly of Machine Zone).


“Our inboxes are under assault and the smartphone is increasingly our de facto Internet access device of choice. It’s not uncommon to send dozens of texts to friends, family and loved ones throughout the day. In a competitive world chock full of choices, brands that want to authentically connect with customers have to evolve and go where discussions are happening and that’s not always in inboxes. Emotive is perfectly poised to become the best way for companies to quickly engage people, because Emotive fosters meaningful conversations where customers are having them.”

— Murat Bicer, general partner at CRV

“We believe the rise of mobile commerce has made two-way conversations through text a new standard for businesses to interact with their customers. Emotive’s platform has made it possible for businesses of any size to leverage the power of human conversation, and we’re thrilled to partner with the Emotive team to help make their vision of human-to-human marketing a reality at scale.”

— Saagar Kulkarni, Partner, Stripes

“We launched Emotive and created the Human-to-Human Marketing category because we have a vision of a world where brands are able to scale human conversations with every individual customer to power revenue and loyalty. Other email and text message platforms still deliver a 1-to-many experience through the archaic newsletter blast. Consumers simply don’t like receiving impersonal newsletter blasts over their most intimate communication channels: text messaging. In reality, the only way to accomplish a true one-to-one relationship is by having an emotionally intelligent conversation with that individual, one that actually feels like there’s a real human being on the other end. We are excited to continue to accelerate our growth and bring increasingly intelligent and differentiated solutions to our customers.”

— Brian Zatulove, CEO and Co-Founder of Emotive