Emulait, a science-led infant feeding brand, has secured a $3 million media-for-equity investment from Mercurius Media Capital (MMC).
This partnership will enhance Emulait’s brand awareness and reach among new parents and caregivers nationwide.
The investment provides Emulait with $3 million in premium advertising inventory on national broadcast, digital, and out-of-home platforms.
By utilizing MMC’s media expertise and partnerships—such as those with Sinclair Broadcast Group and TelevisaUnivision—Emulait aims to enhance visibility, educate consumers about its innovative feeding system, and drive customer acquisition.
KEY QUOTES:
“We’re thrilled to partner with MMC to amplify Emulait’s brand awareness and reach more households across the U.S. This collaboration will help us scale our media marketing efforts and connect with even more families seeking the healthiest and closest to breast, feeding solutions.”
Shilo Ben Zeev, CEO of Emulait
“Emulait is solving a real need in a $3+ billion category that’s seen little true innovation in over 5 decades. It’s a product that speaks directly to first-time parents, and we’re excited to help scale it into a household name.”
Piyush Puri, Founding Partner at Mercurius Media Capital
