Enable, an AI-based rebate management leader, announced the acquisition of the pricing engine Flintfox. This strategic deal brings together rebate and pricing management expertise to deliver a unified solution for managing trading partner incentives, enabling organizations to drive better collaboration, align incentives with strategic goals, and maximize profitability.
Since launching in 2016, Enable has grown over 40 times in just five years, cementing its position as the leader in rebate management. And the acquisition of Flintfox, renowned for its industry-leading pricing execution capabilities, addresses the growing demand for end-to-end digitalization of pricing and rebate processes, enabling businesses to navigate market volatility nimbly. Together, the combined company provides organizations with the tools to enhance margin visibility, optimize incentives, and respond to market dynamics with confidence.
This acquisition also advances Enable’s mission of enabling trusted trading relationships to serve customers better while delivering a strong ROI for all trading partners through collaborative agreements, performance tracking, and identification of revenue opportunities.
KEY QUOTES:
“Innovation has always been at the core of Enable, and this acquisition allows us to accelerate that. The convergence of rebates and pricing reflects a transformative trend in B2B trading. By combining Flintfox’s dynamic pricing capabilities with Enable’s AI-powered rebate management platform, we are uniquely positioned to unify on-invoice and off-invoice strategies that help businesses grow together and strengthen trading relationships.”
– Andrew Butt, Founder and CEO of Enable
“Enable and Flintfox share a vision of helping businesses achieve smarter, more profitable trading strategies. By uniting our strengths, we’re setting a new standard in commercial optimization, enabling businesses to align pricing and rebate strategies to drive sustainable growth.”
– John Moss, CEO of Flintfox
