Enchanted Rock, a provider of reliable, large-scale onsite power and microgrid solutions, has appointed Niki Herr as Chief Marketing Officer as the company scales its presence across critical infrastructure and large-load markets.
Herr will lead the company’s marketing, brand, and communications functions, overseeing an integrated strategy designed to support continued growth across data centers, critical infrastructure, and commercial and industrial sectors. Her mandate includes strengthening Enchanted Rock’s brand and market positioning, deepening engagement with customers and partners, and building integrated capabilities to support expanding demand for flexible onsite power solutions.
She brings experience as a strategic marketing and communications executive across clean energy, technology, and agency leadership. Over the course of her career, Herr has held senior leadership roles at Interpublic Group agencies, Gensler, and Stem, Inc., leading integrated go-to-market strategies for global brands and high-growth companies, with a focus on translating complex technologies into differentiated market positions.
Enchanted Rock’s onsite power platform delivers flexible capacity, primary generation, and resilient backup power through a single solution. The platform is designed to help customers operate with greater certainty amid grid constraints, interconnection delays, and rising demand. The company serves data centers, healthcare systems, utilities, manufacturers, and government customers, while also supporting overall grid reliability through dispatchable, flexible capacity backed by integrated operations and maintenance services.
The company’s natural gas generators are positioned as a lower-emission, scalable alternative to diesel, supported by around-the-clock monitoring, predictive maintenance, and operations from its staffed Microgrid Control Center.
KEY QUOTES
“As our business continues to scale and our impact accelerates, clear communication of our strategy and long–term vision with clarity and precision is paramount. Niki brings the leadership, experience, and strategic acumen to ensure we continue to engage effectively with customers, partners, policymakers, and the communities that rely on us.”
John Carrington, Chief Executive Officer, Enchanted Rock
“The U.S. energy landscape is at an inflection point, with extraordinary demand driven by electrification and digital infrastructure. Enchanted Rock is uniquely positioned to meet this moment with power solutions that are fast to deploy, resilient, and scalable. I’m excited to help amplify that story and deepen engagement with the customers, partners, and communities we serve.”
Niki Herr, Chief Marketing Officer, Enchanted Rock
