Encore Consumer Capital has closed Encore Consumer Capital Fund V LP and related vehicles, raising $350 million in limited partner commitments and marking an oversubscribed raise completed in less than five months. The San Francisco-based firm said the new fund expands its capacity to pursue lower-middle-market opportunities in consumer staples, a sector where Encore has historically focused on building brands and scaling operating capabilities across manufacturing, distribution, and go-to-market execution.
The investor base for Fund V comprises institutions, including endowments, foundations, pension plans, family offices, and financial institutions. The breadth of the limited partner group, coupled with a compressed fundraising timeline, signals sustained demand for managers in defensive and repeat-purchase consumer categories, even as competition for commitments remains high across private markets.
Founded in 2005, Encore said it will continue to target lower-middle-market companies generating approximately $10 million to $150 million in annual revenue. The firm focuses on what it describes as attractive and underserved segments within consumer staples, with particular emphasis on businesses where operational improvements and commercial acceleration can drive value creation. Encore’s stated playbook includes strategy development, brand marketing support, manufacturing and supply chain optimization, and distribution expansion.
Encore also highlighted the role of portfolio leadership teams and the consistency of its investment approach over the past two decades as key factors underpinning the Fund V close. Across its platform, the firm reports more than $1.4 billion in committed capital raised to date and investments in more than 40 companies, spanning food and beverage, personal care and beauty, and pet products.
Support: Advisors on the Fund V raise included Latham & Watkins LLP as legal counsel and FirstPoint Equity as placement agent. The parties characterized the process as an accelerated fundraise that drew strong interest from institutional investors despite a crowded market for private equity commitments.
KEY QUOTES
“We are grateful for the support from our existing investors as well as a prestigious group of new limited partners. We believe our success is a testament to the strength of our portfolio leadership teams, who have helped us generate strong historical returns and the consistency of our disciplined strategy over the last twenty years,”
Kate Wallman, Co Managing Partner, Encore Consumer Capital
“We’ve truly enjoyed partnering with the Encore team on this accelerated fundraise, bringing in a top-tier institutional investor base and generating strong demand in a crowded fundraising landscape.”
Dan Farooqi, Partner, FirstPoint Equity

