- Talent agency Endeavor announced it has acquired a majority stake in On Location Experiences. The deal was reportedly valued at $660 million.
Endeavor — the Beverly Hills-based talent agency founded by Ari Emanuel, Rick Rosen, Tom Strickler, and David Greenblatt — announced it has acquired a majority stake in On Location Experiences. On Location Experiences is a hospitality firm that is known for offering luxury experiences and accommodations based on large sporting events. It has been reported that the deal is valued at about $660 million.
Originally, On Location Experiences was part of the NFL. But as of 2015, the majority shareholders of the company included RedBird Capital Partners, Bruin Sports Capital, Carlyle Group, and the NFL’s 32 Equity investment arm. Going forward, 32 Equity will remain a minority partner and it will expand its relationship with the company.
In conjunction with this transaction, former Time and Bloomberg executive Paul Caine was appointed the CEO. Caine is succeeding John Collins — who worked as the CEO of On Location over the past four years.
“By bringing together a leader like On Location with Endeavor’s access and reach, we can advance the way consumers and brands think about money-can’t-buy experiences,” said Emanuel in a statement. “Partnering with the NFL will enable us to leverage the best-in-class executions around one of the biggest events in the world, the Super Bowl, and extend this same level of service and experiences to other sports and entertainment properties globally.”
On Location Experiences is known for executive producing the Bud Light Super Bowl Music Fest lat year — which featured like Cardi B, Bruno Mars, Post Malone, and Aerosmith. And the company also offers ticket and travel packages for the NFL’s international games in Mexico City and London.
“We are excited to partner with Endeavor to grow On Location Experiences globally,” added NFL commissioner Roger Goodell.
Endeavor was advised by Latham & Watkins for legal and The Raine Group for financial. And legal advisors for On Location and the NFL were Paul Hastings and Ropes & Gray, respectively.
