Wealth technology platform Endowus has announced a significant milestone: client assets under management and advice have surpassed $10 billion (S$13 billion), driven by strong growth in the high-net-worth segment and increased demand for alternatives, including hedge funds and private markets. Simultaneously, the company closed a new funding round exceeding $70 million (S$90 million), led by Illuminate Financial, with participation from existing investors, including Prosus and Citi Ventures, as well as several Asian family offices. This latest funding brings Endowus’ total funding raised to over $130 million since its founding.
Endowus’ dual market presence in Singapore and Hong Kong has produced standout growth metrics: in Hong Kong—the company’s second and most recent market—client numbers have risen by more than 150 % and client assets have tripled year-on-year.
The new funding will be used to scale operations in Singapore and Hong Kong, deepen Endowus’ technology capabilities (including AI deployment), develop retirement and pension solutions, and expand its offering to financial advisors and external asset managers.
Endowus has also reported impressive investment outcomes: more than $1 billion (S$1.3 billion) in net investment gains for clients—a result the firm cites as alignment with its mission to help individuals and families meet long-term wealth goals.
The company’s model emphasises conflict-free advice, transparent pricing, and broad access to institutional-type funds and alternative investments. In the past year, its alternatives business—including hedge funds and private markets—has seen more than threefold growth, surpassing $500 million.
KEY QUOTES:
“Wealth management is undergoing a generational transformation driven by demand for aligned advice, greater transparency, and better access to solutions. We are at the forefront of this change by aligning only to the best interests of clients and leveraging technology to enable better experiences and achieve better outcomes. We want to be the trusted partner journeying with our clients to help them achieve their desired outcomes in meeting their long-term wealth goals. The tremendous support from our existing and new investors enables us to accelerate this mission, creating lasting impact for individuals while raising the standards of our industry.”
Samuel Rhee, Co-Founder & Chairman, Endowus
“At Illuminate Financial, we focus on investing in founders who are addressing structural inefficiencies in financial services. Endowus is doing this by combining transparent pricing with broad fund access, enabling them to tackle long-standing gaps in the way wealth and pensions are managed in Asia. Their fee-only, conflict-free model, together with its status as the first and only digital advisor for pension in Singapore, represents an important step forward for client-centric wealth management. With our deep network of strategic financial institution partners, we are pleased to support Endowus as they continue to build a regulated, scalable platform for the region.”
Luca Zorzino, General Partner & Head of Asia, Illuminate Financial
“This is our third investment in Endowus, and a reflection of our strong belief in its mission to build an advisory-led wealth platform that meaningfully impacts the lives of individuals and families. The company’s ability to achieve remarkable growth without compromising on its values is a testament to the strength of its culture and its long-term vision. I am excited about Endowus’ continued potential as it accelerates its growth and proliferates its mission across Asia.”
Martin Tschopp, CEO, Prosus Ventures
