EnGenius Technologies, a provider of cloud-managed networking and intelligent edge solutions, has appointed Rachel Saunders as Vice President of Sales for North America as the company expands its channel-first growth strategy across the U.S. and Canada.
Saunders will lead EnGenius’ North American sales organization, with responsibilities spanning distributor and partner expansion, new routes to market and sales enablement initiatives designed to make the company easier for channel partners to work with.
She brings more than 17 years of experience across telecommunications, networking and technology sales and has built channel ecosystems across both North American and international markets.
Her appointment comes as EnGenius broadens its cloud-managed networking portfolio across Wi-Fi 7, switching, secure gateways and AI-powered surveillance.
The company sells primarily through partners and is positioning that channel model as a central part of its growth strategy rather than relying predominantly on direct enterprise sales.
Saunders’ role will therefore focus not only on driving sales volume but also on increasing the number and productivity of distributors, resellers and other channel relationships across the region.
EnGenius is simultaneously expanding its end-to-end technology platform.
Its current portfolio includes Wi-Fi 7 access points, Layer 3 switching, security gateways, intelligent power distribution, AI-powered surveillance and centralized cloud management.
The company is positioning those products as a flexible alternative for businesses and partners looking to deploy enterprise-class connectivity without managing a collection of disconnected networking tools.
EnGenius said Saunders’ industry relationships and experience scaling partner-driven businesses will be particularly important as the company seeks to strengthen its competitive position in North America.
Her priorities include simplifying the partner experience and giving resellers and distributors clearer opportunities to build recurring business around EnGenius’ expanding cloud-managed portfolio.
EnGenius Technologies operates globally and provides enterprise Wi-Fi, switching, security and surveillance products through a partner-first model.
The appointment gives the company an experienced channel executive at a time when businesses are upgrading wireless infrastructure, deploying Wi-Fi 7 and increasingly consolidating networking, security and intelligent edge capabilities into centrally managed platforms.
KEY QUOTES:
“EnGenius combines a strong technology portfolio with something equally important: agility and commitment to be truly invested in our partners’ success. My focus is on building a channel strategy that makes EnGenius easy to do business with and creates meaningful opportunities for our partners to grow.”
Rachel Saunders, Vice President of Sales, North America at EnGenius Technologies
“Rachel brings a rare combination of deep channel experience, strong industry relationships, and a proven ability to build and scale partner-driven businesses. Our partners are at the center of our growth strategy, and her leadership will be instrumental as we make EnGenius an even stronger, easier company to do business with.”
Eric Chen, General Manager of EnGenius Technologies North America
