Enlightened Hospitality Investments Collaborating With Qu To Drive Innovation In The Restaurant Industry

By Amit Chowdhry • Nov 20, 2023

Qu – an agile restaurant tech company with the industry’s first unified commerce platform for multi-channel ordering – recently announced an investment from Enlightened Hospitality Investments (EHI), a strategic growth equity firm affiliated with Union Square Hospitality Group (USHG). And EHI invests in high-growth, category-leading companies, emphasizing technologies that fuel improved guest and employee experiences.

This investment will enable continued innovation and product development for Qu’s suite of enterprise products — from in-store POS, kiosks, and digital ordering to drive-thru, KDS, and unified menu management — all proven to increase employee efficiencies and operator profit margins for Qu customers. And with its exclusive focus on enterprise-scale fast casual and quick service chains, Qu will continue to expand on its foundational software platform with fast, flexible, and forward-thinking solutions like its recent addition of Edge Computing for increasing instore speed and stability, voice AI/ML-enabled mobile alerts and reporting, and unified fulfillment solutions.

EHI joins Qu’s prominent roster of technology and hospitality investors, including COTA Capital, Bobby Cox Companies and NRD Capital — working to bring the connected restaurant of the future to fruition for the quick-serve enterprise segment.

Qu’s market-leading enterprise platform (built from the ground up) is having tremendous success in delivering on the promise of a Unified Commerce Platform for enterprise-scale QSR brands. This year alone, Qu was selected by over a dozen brands and its store count is up by over 150% while achieving an ARR growth of over 125%. These new investments will further accelerate Qu’s innovation and growth as it continues on its journey to become the partner of choice for large QSR and Fast Casual brands.


“Qu’s technology embodies the essence of Enlightened Hospitality, enriching both the guest and employee journey. By unifying the fractured digital and in-store ordering ecosystem, Qu creates a smoother, more efficient environment for valued restaurant team members, empowering them to deliver extraordinary guest experiences. The result is increased profitability and new revenue opportunities.”

– Danny Meyer

“Qu’s success to date has been possible due to its unrelenting focus on the QSR and Fast Casual segments and the phenomenal support of its existing investors. Having an industry leading voice from Danny Meyer as a new investor and partner will accelerate Qu’s vision for the QSR industry.”

– Amir Hudda, Qu’s CEO

“We are excited to have EHI join us on this journey. Our experience in scaling technology platform companies along with EHI’s experience in scaling restaurant brands will provide Qu the best of both worlds as it looks to continue its exponential growth.”

– Bobby Yazdani, founder of Cota Capital