- Enterprise visitor management company Traction Guest announced it closed $13 million in Series A funding
Traction Guest, a leader in cloud-based solutions for enterprise visitor management, announced it has closed $13 million in Series A funding led by Bessemer Venture Partners with participation from existing investor Salesforce Ventures and other private investors.
And this funding round will further accelerate Traction Guest’s expansion that follows year-over-year rapid revenue and employee growth of more than 200%. Traction Guest was incubated by Traction on Demand.
“We’re focused on taking visitor management beyond the lobby to create a connected, secure enterprise,” said Keith Metcalfe, CEO at Traction Guest. “Customers are choosing Traction Guest because of our unmatched customization, security, and scalability. We’re committed to investing in the best technology and talent to build a platform that helps enterprises protect their people and data.”
Traction Guest will also use this funding round to expand its team and drive enterprise standardization while capitalizing on the growing demand worldwide.
How does Traction Guest work? The company empowers businesses across five continents and dozens of industries to make hosting visitors effortless, memorable and safe. Global brands such as Netflix, DocuSign and Thermo Fisher depend on Traction Guest’s customizable platform for delivering unparalleled security and an intuitive visit experience across multiple entry points.
“Traction Guest has developed a platform that is mission critical to the operations of global organizations. It is designed to solve complex security, compliance and data challenges that we expect will become table stakes in the enterprise,” said Brian Feinstein, Partner at Bessemer Venture Partners. “Bessemer has been involved with hundreds of successful software companies that define new markets. We expect Traction Guest will follow in their footsteps and come to lead the enterprise visitor management market.”
