Envestnet and Dynasty Financial Partners Launching Advisor Services Exchange

By Annie Baker ● January 13, 2020
  • Envestnet announced it is joining forces with Dynasty Financial Partners to launch the Advisor Services Exchange (ASx)

Envestnet announced it is joining forces with Dynasty Financial Partners to launch the Advisor Services Exchange (ASx), which will offer financial advisors using Envestnet’s platforms an enhanced set of tools and services to help build and grow their businesses. 

“We’re excited to provide Envestnet clients access to services that help them meet the growing demands of managing their businesses — so they can focus on helping their clients achieve financial wellness,” said Aaron Bauer, Head of Wealth Strategy at Envestnet.  “We’re doubling down on our commitment to — and investment in — financial advisors, and we’re proud to partner with Dynasty to fulfill it.  Through the Advisor Services Exchange, we believe Envestnet’s clients will be able to save time on day-to-day business management activity, and bolster their services to deliver comprehensive unified advice.”

ASx is set to launch later this year. And it will provide Envestnet clients with the ability to leverage value-added services currently available to Dynasty network firms like access to growth capital, business management tools, marketing services, and outsourced CFO services.

With the partnership, Envestnet will make a minority investment in Dynasty Financial Partners.

“When we founded Dynasty over nine years ago, Bill Crager and Envestnet were there for us in the early days and have been with us every step of the way as we have grown the business. I am looking forward to partnering with Envestnet, a firm that stands alone as a pioneer in wealth management technology and investor intelligence,” added Shirl Penney, CEO of Dynasty Financial Partners. “We look forward to further leveraging and integrating our combined capabilities on behalf of leading independent advisors and their firms.”

Dynasty Financial Partners has over 45 independent Network Advisory firms on its platform and it represents over $40 billion in client assets. And Envestnet is a leading provider of intelligent systems for wealth management and financial wellness.

Over 100,000 advisors and more than 4,700 companies including 16 of the 20 largest U.S. banks, 43 of the 50 largest wealth management and brokerage firms, over 500 of the largest RIAs, and hundreds of ISPs are utilizing Envestnet technology and services.