Envive AI is leading the way in shaping the future of digital commerce with its intelligent technology. Recently, the company announced that it has completed a $15 million Series A funding round, which was led by Fuse VC. This brings the total funding that Envive has raised so far to $20 million. The innovative solutions offered by Envive focus on creating self-improving AI agents that are safe for brands to utilize. These agents are designed to enhance every interaction that a customer has with a brand, ultimately driving better business outcomes and promoting growth on a large scale.
As technology evolves, consumer behavior is also changing rapidly. Shoppers are increasingly turning to artificial intelligence to assist them during their purchasing journeys. Research from McKinsey indicates that more than 25% of Gen Z consumers are already utilizing AI tools to inform their purchasing decisions. This trend is expected to grow even more over the next year, indicating a significant shift in how consumers engage with brands. To succeed in this new environment, brands need to adopt what is known as an “agentic” approach. Envive is playing a pivotal role in this transformation by developing a sophisticated intelligence layer based on reinforcement learning. This technology learns from user behaviors and coordinates a group of cooperative agents that align with the brand’s goals, all aimed at driving successful outcomes throughout the customer journey.
Envive’s technology works by gathering and analyzing signals from every aspect of the user’s interaction with a brand. This includes everything from the initial awareness of a product to the browsing phase, the decision-making process, and even the post-purchase experience. By intelligently directing actions based on real-time data, Envive ensures that these AI agents are not working in silos but are instead collaborating. They share contextual information and adapt their strategies together to optimize results at every stage of the customer journey. As advancements in foundational AI models continue, Envive’s intelligence layer will further enhance its capabilities, enabling brands to manage simple tasks today while paving the way for more complex and engaging experiences in the future.
Envive’s innovative approach has already made a positive impact on well-known brands, including Spanx, Supergoop!, Coterie, and Wine Enthusiast. These companies have seen significant improvements in several key performance areas, including increasing conversion rates on their websites, enhancing their visibility in generative search results, and improving customer retention throughout the entire shopping experience. Envive is set to experience rapid expansion, with projections indicating a fivefold increase in business by 2025.
Backed by esteemed investors such as Fuse VC, Point72 Ventures, and the AI2 Incubator, Envive’s founding team brings together a wealth of experience in artificial intelligence and commerce. The team consists of individuals who have made significant contributions to the field, including a chief scientist who created a notable AI model, an architect known for inventing another influential AI tool, and a chief technology officer with expertise in reinforcement learning. The company’s CEO, who previously led generative AI initiatives at a major retailer, rounds out the team, positioning Envive as a leader in the evolution of digital commerce.
KEY QUOTES:
“We have all experienced the fatigue of endlessly scrolling a website looking for the perfect item. Consumers deserve a better online shopping experience, and with Envive AI, brands can finally deliver that to their customers.”
Cameron Borumand, General Partner at FUSE
“Commerce is entering the agentic era. Brands need more than just wrappers around LLMs. They need a system that continuously learns from real-world behavior and drives the outcomes they care about. That’s what we are building: self-improving agents with performance, control, and safety at their core.”
“Our mission is simple: build agents that learn in the real world and drive outcomes. We are just getting started, but the future is already here.”
Aniket Deosthali, CEO and co-founder of Envive AI, who previously led generative AI at Walmart
“In an AI-driven future, I believe retailers need to balance innovation with responsibility and Envive provides the only platform designed from the ground up to meet this need. I think their combination of advanced AI expertise and retail execution makes them uniquely positioned to lead the industry.”
Sri Chandrasekar, Managing Partner at Point72 Ventures, an early investor in Envive AI
