Epiris announced Epiris Fund III and Pure Cremation CEO Dean Lamble have agreed to sell a structured minority interest in Pure Cremation to Centerbridge Partners, which will invest across both the company’s debt and equity instruments. Financial terms were not disclosed. The transaction is subject to regulatory approval and is expected to close in the first half of 2026.
Pure Cremation is the UK’s leading provider of prepaid funeral plans and a pioneer in direct cremations, which it positions as a simpler and lower-cost alternative to traditional funerals. Epiris acquired Pure in 2023 in partnership with Lamble, who became CEO at the time. Epiris said the company has since expanded alongside broader growth in the funeral plans market and strengthened its leadership position, including being named a national winner at the BVCA’s Vision Awards at the end of 2025.
Centerbridge’s investment brings an additional capital partner while Epiris said it will remain in control of the business. Epiris described the transaction as enabling a strong outcome for its investors while supporting the next phase of growth for Pure.
KEY QUOTES:
“I speak for my whole team when I say we have really enjoyed working with Epiris to deliver the vision we set out together three years ago… We look forward to the next stage of Pure’s growth in partnership with Epiris and our new investors.”
Dean Lamble, CEO, Pure Cremation
“We take our hats off to Dean and his team who have done an incredible job… The transaction we are announcing today enables us both to deliver an outstanding result for our investors and to remain in control of the business as we embark on its next phase of growth with Centerbridge’s support.”
Owen Wilson, Chief Investment Partner, Epiris
