Equal Parts has expanded its fast-growing presence in New Mexico with the acquisition of Blue Star Insurance Agency, strengthening its local reach and advancing its strategy to support independent agencies with capital, technology, and operational scale. The move represents Equal Parts’ second acquisition in the state within a thirty-day period. It reflects the company’s broader objective to help high-performing operators grow while remaining deeply connected to their communities.
The company, headquartered in Austin, announced that Blue Star Insurance Agency has joined its platform, having served families and businesses in Belen and the surrounding region for over a decade. The transaction builds on Equal Parts’ recent acquisition of Strategic Insurance Group, based in Albuquerque and led by President Benito Ortiz. Together, Equal Parts and Strategic aim to deliver stronger service and expanded insurance solutions throughout the state.
The addition of Blue Star further strengthens Strategic Insurance’s momentum. The agency joined Equal Parts earlier this year and has since grown to serve more than 2,000 clients statewide through organic expansion and local partnerships. Equal Parts expects the new acquisition to accelerate that trajectory and deepen its presence across New Mexico.
The company’s model focuses on supporting independent agencies with capital, operational infrastructure, and technology that enhance scale while preserving local ownership and autonomy. The acquisition of Blue Star aligns with Equal Parts’ approach of partnering with operators who have a strong reputation for service and community engagement.
Blue Star Insurance Agency, founded in 2013, offers a comprehensive suite of personal and commercial insurance products. The firm is recognized for reliability and local service, qualities that Equal Parts believes will strengthen the platform’s footprint in the region.
KEY QUOTES:
“We’re not just rolling-up books of business, we’re building a platform that empowers great operators – combining speed, technology, and autonomy to create the next generation of insurance leaders.”
Mike Witte, Co-Founder and CEO of Equal Parts
“Blue Star has built an incredible reputation for fast, reliable, and human service – exactly the kind of agency we look for at Equal Parts. We’re building a platform that helps great operators like Benito move faster and scale their impact, without losing what makes them great.”
Mike Meller, Co-Founder and Head of Operations at Equal Parts
“When I joined Equal Parts, the vision was clear – get clarity, move fast, and keep building. Just thirty days after joining the platform, we closed our first acquisition with Blue Star Insurance. That’s what happens when you align on outcomes and have the autonomy to execute.”
Benito Ortiz, President of Strategic Insurance, an Equal Parts Agency
