equipifi, a fintech platform that enables banks and credit unions to provide Buy Now, Pay Later (BNPL) and flexible payment solutions directly within their digital banking experiences, announced it has secured $34 million in Series B funding.
The financing round was led by Left Lane Capital, with participation from existing investors including Curql and PHX Ventures. With the latest raise, equipifi’s total funding now stands at $49 million.
The company said the new capital will be used to expand its partnerships with financial institutions and enhance its product capabilities as demand for embedded flexible payment solutions continues to grow.
equipifi’s platform allows banks and credit unions to offer installment payment options directly through their existing digital banking systems instead of relying on third-party fintech applications. The company said this model enables financial institutions to strengthen customer relationships while giving consumers access to payment flexibility from institutions they already trust.
According to the company, adoption of bank-embedded flexible payment solutions on its platform has more than tripled over the past year. equipifi noted that more than 82 million Americans now use flexible payment products, with BNPL increasingly becoming a mainstream payment method alongside debit and credit cards.
The company said its founding team previously worked within financial institutions and designed the platform to address growing consumer demand for modern payment options while maintaining institutional-grade reliability and deep integration into banking systems.
equipifi plans to use the Series B funding to grow its customer base among banks and credit unions while also expanding its workforce. The company expects to double its headcount over the next year, with a focus on hiring for product and engineering positions.
KEY QUOTES:
“BNPL has become the third pillar of how consumers pay alongside debit and credit, and that shift is permanent. Financial institutions are best positioned to own this space, and equipifi is building the network that will power them. With Left Lane’s support, we’re proud to help the industry meet this moment and define the next era of payments.”
Bryce Deeney, Founder and CEO, equipifi
“We believe equipifi is building the defining network for flexible consumer payments across financial institutions. The team combines deep industry expertise with a clear vision for where installment lending is headed, and Left Lane is proud to partner with them.”
Dan Ahrens, Managing Partner, Left Lane Capital

