Era – an AI-powered wealth management platform making wealth management more accessible – recently announced its launch and $3.1 million Seed led by Northzone with participation from Protagonist and Designer Fund. Era utilizes artificial intelligence to personalize wealth management advice and automate financial tasks, ultimately bridging the gulf between financial access and ambition and making wealth management more accessible.
Era was founded by technology veterans CEO Alex Norcliffe and COO Lindsay Brady – who come from modest backgrounds but went on to lead initiatives at the intersection of tech, design, and money at Stripe, Square, Apple, and Google.
Era’s AI recommendations are powered by market news and macroeconomic data so users can be confident that they are getting the most up-to-date and informed advice. Even though many people find it challenging to manage their finances, build wealth, and live a better life due to a lack of financial expertise or literacy, AI is making it all easier and more streamlined.
The company aims to level the playing field in financial advisory services, providing expert-level advice and education to all, regardless of income level. By pairing expertise from human advisors alongside advanced AI, Era provides tailored financial advice for users at scale. The platform also puts AI to use to automate mundane financial tasks like estimating taxes and moving money between accounts–taking the pain out of daily financial management while helping users plan for the future.
To do this, Era pulls relevant market news and macroeconomic data to improve its recommendations. This allows users to understand daily information about how company earnings, the jobs report, and government policies affect their money and portfolios.
Era’s recommendations range from advice on paying off credit card debt to rebalancing investment portfolios. And users will not only be given the tools to understand their finances better but to take direct action on their existing accounts through easy, chat-based prompts—bypassing clunky, intimidating, and often time-intensive banking interfaces entirely.
KEY QUOTES:
“Our mission at Era is personal for me: Growing up, my financial education started and stopped with balancing a checkbook. Once I got a job where I started receiving equity, I spent a lot of time trying to understand what that meant. We built Era to improve people’s financial outcomes — no matter where they’re at in their journey.”
— Era COO Lindsay Brady
“We’re excited to partner with Lindsay and Alex and see through what Era is building in a space we’ve long desired to disrupt. Americans, especially Millennials and Gen-Z, are more stressed than ever about their personal finances. Era is responding to an urgent need to bring personalized wealth management to many, enabled by a step change in the consumer experience unlocked by AI.”
— Wendy Xiao, a Partner at Northzone
“Finance shouldn’t be a maze that only a few can navigate. At Era, we’re reshaping the financial landscape to make expert advice attainable for everyone, irrespective of their existing knowledge or funds in their bank account. We want to empower anyone to manage their money like experts, without needing to be one themselves.”
— Alex Norcliffe, Era’s technical co-founder and CEO
