Escala – a company founded by tech entrepreneur Andrés Moreno – offers a marketing and sales platform aimed at digitizing and optimizing client acquisition and retention for small and medium-sized businesses (SMBs) in Latin America and the US Hispanic market. The company recently completed a $12 million funding round co-led by IGNIA and Alaya Capital, with participation from High Alpha and other investors.
Moreno, also Open English founder, has guided Escala to become a leading CRM platform by integrating marketing and sales tools with personalized strategic support. And this funding will enhance Escala’s features, including advanced WhatsApp integration and Artificial Intelligence, and expand its team dedicated to improving clients’ sales results.
Escala simplifies the adoption of proven technologies and methodologies to drive sustainable growth. And the platform offers affordable and easy-to-use tools complemented by personalized support from Customer Success Managers, enabling businesses to digitize and optimize their sales funnels. Companies utilizing Escala have reported doubling their revenue, generating 300% more leads, and increasing operational efficiency by 70% within six months.
KEY QUOTES:
“This investment will allow us to continue driving innovation to meet the growing needs of businesses in the region. Our goal is to keep improving the customer experience and provide SMBs with the tools they need to manage and grow their businesses efficiently.”
– Alfonso Santiago, CEO of Escala, who recently joined after serving as the global COO of Open English
“Having worked together for many years, Andrés Moreno and Alfonso Santiago have a profound understanding of the challenges faced by SMBs. We are thrilled to support their vision and dedication to empowering small businesses throughout Latin America.”
– Christine Kenna, Partner at IGNIA
