ESTV And NFL Alumni Association Partnering On Super Bowl LIV Esports Experience

By Annie Baker ● January 11, 2020
  • ESTV has announced the inaugural ESTV NFLA Esports Experience at the SuperFest Miami LIVE festivities commemorating the big championship game Super Bowl LIV in Miami Gardens, Florida

ESTV — the first-ever dedicated channel for esports and gaming personalities and National Football League (NFL) Alumni Association — announced the inaugural ESTV NFLA Esports Experience at the SuperFest Miami LIVE festivities commemorating the big championship game Super Bowl LIV in Miami Gardens, Florida. ESTV and NFLA are going to organize the esports entertainment experience at the 4-day event from January 30 to February 2, 2020, which is bringing together professional NFL players and alumni, professional gamers, and gaming enthusiasts.

“ESTV is pleased to announce a unique experience that joins football fanatics and esports enthusiasts at the biggest event leading up to Super Bowl LIV,” said Eric Yoon, founder & CEO at ESTV. “Our event at SuperFest Miami LIVE is a tremendous opportunity for brands to engage with over 600,000 people anticipated to attend and media from 23 countries. ESTV is offering a variety of exclusive sponsorship packages designed to provide maximum brand exposure and access to Super Bowl personalities and attendees.”

At the SuperFest Miami LIVE event, fans will experience A-list concerts, art exhibits, culinary creations, interactive games, VIP parties, kid zones, sports forums, virtual game experiences, and immersive entertainment during the Super Bowl celebration near Hard Rock Stadium.

“We are excited to partner with ESTV to launch our esports initiative prior to Super Bowl LIV,” added NFL Alumni Association marketing director Brent Reece. “ESTV is providing an opportunity for esports fans to connect with NFL and alumni personalities, while helping the NFLA raise awareness for its charity ‘caring for kids’ and local community needs. We plan to make this partnership an ongoing tradition at every Super Bowl.”

ESTV NFLA broadcast team includes former CNN senior correspondent and NFL Network on-air talent director, Marc L. Watts; former Green Bay Packers all-time leading running back and Hall of Famer Ahman Green, former Chicago Bears safety Brock Vereen; and former New England Patriots running back and Super Bowl winner Shane Vereen and NFL Alumni Aaron Beasley as hosts and commentators.

ESTV is the first 24-7 live linear video channel dedicated to esports in the U.S. It was launched in May 2019 and it provides round-the-clock coverage of esports athletes and gaming franchises from an insider perspective. The ESTV channel is available on the Roku Channel, Amazon Fire TV, and Samsung TV Plus platforms and streams live linear feed and AVOD service to Amazon FireTV, Roku apps, and Samsung TV Plus.