Evensky & Katz / Foldes Wealth Management is a registered investment advisory firm that provides comprehensive wealth management, financial planning, and investment advisory services to individuals, families, and institutions. Pulse 2.0 interviewed Evensky & Katz / Foldes Wealth Management Principal and Chief Revenue Officer David Evensky to gain a deeper understanding of the company.
David Evensky’s Background
Could you tell me more about your background? Evensky said:
“I’m a Principal and the Chief Revenue Officer at Evensky & Katz / Foldes Wealth Management, where I lead business development and firm-wide growth strategy. What drives me is helping people use their wealth to live with purpose, not just plan for retirement. I spend just as much time building our philanthropic partnerships and community initiatives as I do growing the business. For me, it’s all about aligning personal values with financial goals — and making sure both our clients and our team are thriving.”
Evolution Of The Company’s Technology
How has your firm’s thesis evolved over time? Evensky noted:
“We started with deep academic roots — a focus on research, publishing, and evidence-based planning. But as we’ve grown, we’ve become more community-centered and people-driven. We’ve gone from a founder-led firm to an employee-owned enterprise with 16 shareholders, multiple offices, and a clear track for next-gen leadership. We still lead with our brains, but we’ve made more space for heart — hosting events, championing causes, and building client relationships that go beyond the numbers.”
Favorite Memory
What has been your favorite memory working for your firm so far? Evensky reflected:
“Opening our Lubbock office was a game-changer. It proved that our culture — not just our model — could scale. Watching that office thrive and seeing a whole new community connect with what we’re building was one of those “we’re really doing this” moments.”
Significant Milestones
What have been some of your firm’s most significant milestones? Evensky cited:
“Our first acquisition in 2015 stands out. Steve Foldes, who was once a client, built his own successful practice and eventually joined us. That move set the tone for how we think about growth through shared values, mutual respect, and a desire to serve. Today, Steve is still active with the firm and in the community. That partnership taught us that acquisitions aren’t just about scale — they’re about alignment. We’re now actively looking for the next advisor or firm that fits that mold.”
AUM
Can you discuss total AUM? Evensky revealed:
“We manage over $3 billion in assets — but we don’t hang our hat on just the number. The real story is the trust we’ve earned. Many of our client relationships span decades and multiple generations. That kind of longevity doesn’t show up on a spreadsheet — but it’s what sets us apart.”
Industry Focus
What industries does your firm focus on? Evensky pointed out:
“We work with a broad mix of clients, but we’ve carved out a strong niche with attorneys, entrepreneurs, and business owners. Our Corporate Advantage platform and in-house retirement plan consulting have been real differentiators. We’re helping employers not just offer plans — but do it the right way, with fiduciary focus and employee education that actually sticks.”
Differentiation From The Competition
What differentiates your firm from others? Evensky emphasized:
“It’s the people — and the purpose that drives them. We’re an employee-owned firm with 16 shareholders, and our culture is built on shared leadership, long-term thinking, and values that extend well beyond the office.”
“One chairs the Coral Gables Community Foundation. Another leads the Friendship Circle. Others serve on host committees, nonprofit boards, and civic councils. Steven Foldes, a senior advisor and member of our investment committee, is deeply involved with the Greater Miami Jewish Federation, where he serves as board chair of the foundation and vice-chair of the Federation itself — just one example of how our team brings leadership and service into every corner of their lives.”
“This level of involvement isn’t a side project — it’s baked into our culture. We believe the best advisors are those who are grounded in their communities, connected to their clients’ values, and committed to creating positive impact.”
“At the end of the day, we’re not just managing wealth — we’re helping people use it to live more meaningful lives. That purpose-driven approach is what sets us apart, and it’s why so many of our client relationships span generations.”
Challenges Faced
What are some challenges you’ve faced at the firm? Evensky acknowledged:
“Like most firms, COVID forced us to adapt — fast. Remote work, digital communication, market volatility — it was a stress test across the board. But we leaned into tech, tightened our processes, and doubled down on client outreach. In many ways, it brought us closer to our clients and helped future-proof the business.”
Future Firm Goals
What are some of your firm’s future goals? Evensky described:
“Growth, with purpose. We’re expanding into new markets and looking for advisors who want to own their niche and make a difference. We’re also building out more resources around philanthropic planning and values-based advice. We want to grow — but in a way that deepens our impact, not just our footprint.”
Additional Thoughts
Any other topics you’d like to discuss? Evensky concluded:
“Only this: wealth management isn’t just about growing portfolios — it’s about helping people live lives that feel aligned, secure, and meaningful. That’s the mission. Everything else — the markets, the metrics, the milestones — flows from that.”
