Everdays, a Birmingham, Michigan-based social platform company that builds communities around milestone life events, announced that it has raised $12 million in Series A funding at a valuation of nearly $100 million. It has been about 20 months since the company launched.
This round of funding was led by Houston-based Gordy Companies. And this round quadrupled Everdays’ valuation since the seed round in 2017. With this round of funding, Everdays is planning to double its team of 30 staff members over the next year in all areas including marketing and product development.
Everdays specializes in content generated around end-of-life events and the company has built a large community around it. There are more than 1,000 funeral homes using Everdays’ cloud-based SaaS dashboard and 1.8 million families and friends connected on its platform.
“Today, the support a family receives during these critical times is small, short-lived and painfully analog,” said Everdays’ founder and CEO Mark Alhermizi in a statement. “It’s what I experienced when my dad passed away a few years ago. It was such a hard and debilitating time, and there was no technology to guide or support the process to make it easier, for me or the community of family and friends who wanted to support me. Everdays is solving that problem and destigmatizing conversations around death, helping people feel more comfortable by offering the right kind of support when it’s needed most.”
Everdays is available in the form of a web and mobile platform that builds a social community around a family before and long after a death. Through the Everdays Announcement feature, families set up community, events, dialogue, and commerce to provide support during hospice care or the death of a loved one.
“We aren’t just pouring funds into a better invention,” added Russell Gordy, CEO of Gordy Companies. “We’re fueling the innovation of an entirely new concept and tapping a latent market just like Uber and Airbnb did. Everdays is giving the millions of baby boomers and their tech savvy children a long overdue way to celebrate life through powerful technology.”
